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    題名: Prediction of members’ repurchase rates with time weight function
    作者: Chen, Chun-Hao;Chiang, Rui-Dong;Wong, Yi-Hsin;Chu, Huan-Chen
    貢獻者: 淡江大學資訊工程學系
    關鍵詞: CRM customer profile;Time function;Concept drift;Repurchase rate prediction
    日期: 2013-09-01
    上傳時間: 2013-10-16 15:00:09 (UTC+8)
    出版者: Heidelberg: Springer
    摘要: Customer relationship management (CRM) leverages historical users’ behaviors to dawn effort of enhancing customer satisfaction and loyalty. Thus, constructing a successful customer profile plays a critical role in CRM. In this study, we are expected to predict the repurchase rates for the registered members at the specific category of e-shop. However, customers’ preferences change over time. To capture the preference drifts of the members, we propose a novel and simple time function to increase/decrease the weight of the old data in evaluating various members’ past behaviors. Then, we construct a repurchase index with time factor (RIT) model to effectively predict repurchase rates. The marketers of e-shop can thus target the members with high repurchase rates. Experimental results with a real dataset have demonstrated that this RIT model can be practically implemented and provide satisfactory results.
    關聯: Soft Computing 17(9), pp.1711-1723
    DOI: 10.1007/s00500-013-0987-9
    顯示於類別:[資訊工程學系暨研究所] 期刊論文


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