La Jolla 樂活雅鈦鍺精品公司一直保持實體店面的營運模式，但為了增加曝光率，採用網路行銷策略，創立官方網站, 經營網路論壇以及加入各大網路通路，期望能提昇品牌知名度。
本研究以La Jolla 樂活雅鈦鍺精品公司為例，探討公司的經營在導入電子商務經營策略之後，品牌知覺與品牌聲望是否影響消費者的滿意度，並以敘述統計、信度分析、迴歸分析來驗證，提出未來經營的建議。 La Jolla, the boutique selling Titanium Germanium bracelet products, has been operating in physical store model. But in order to increase visibility, they start adopting a new marketing strategy. Through Internet, they create an official website, discussion forum, and join major Internet channels to boost the brand awareness We use descriptive statistics, reliability analysis, and regression analysis to analyze, after introducing e-commerce business strategy, if La Jolla’s brand awareness and reputation influence consumer satisfaction. We conclude this study with
recommendations for future business strategy.
