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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/92429

    Title: 台灣醫學診斷試劑服務業競爭策略之研究
    Authors: 黃連福;Huang, Bert
    Contributors: 中山大學高階經營碩士班
    趙必孝;Jaw, Bih-Shiaw;陳以亨;Chen, I-Heng
    Keywords: 五力分析;競爭策略;醫學診斷試劑服務業;鑽石理論體系;SWOT分析;SWOT;diamond theory;competitiveness;competitive Forces
    Date: 2005-06
    Issue Date: 2013-10-09 17:02:43 (UTC+8)
    Abstract: 科技的進步帶動了人類文明的發展,十九世紀蒸汽機的發明引發工業革命,二十世紀則由於資訊電子科技的發展帶動第二次產業革命。現在由於人類基因序列圖譜逐步解碼,二十一世紀的生物科技技術將給人類文明帶來更大的衝擊。
    檢驗試劑目前仍以醫學診斷檢驗為最大宗,約佔全部市場的70%以上,非醫療用途僅佔極少數。可以將市場區隔為醫院及檢驗中心、診所及醫院之醫護點(point of care)、血庫、藥房或家庭用(over the counter)等四大類型,其中以醫院及檢驗中心所佔比重最大,約達75%以上,只是將來藥房或家庭用的消費市場成長率會達到最高,預估每年將有約13%的高成長率。在這樣的條件之下,醫學診斷試劑服務業就顯得越來越重要,相對的競爭也就越白熱化。因此,未來台灣醫學診斷試劑服務業是否必須走向轉型,還是成為國際化企業代理商的經銷商。
    Biotechnology Industry, a global new shining star in twenty first century, particularly in reagent inspection, has being paid more and more attention due to its low investment in research and development and barrier of entry requirement but easy to payback comparing to other Industries. Besides, strong sense of disease precaution and health care of people makes Reagent inspection market have more potential sine then as well.
    Medical diagnosis hitherto has seventy percent occupation of the whole reagent inspection market. Hospital and inspection center has shared seventy five percent of medical diagnosis reagent market; pharmacy and family consumer on the other hand is estimated to have thirteen percent annual growth in the future. Reagent for medical diagnosis use therefore has become essentially vital and the competition has been fierce.
    This study is divided into two parts. The first part applies much literature to assist to analyze current reagent inspection market for medical diagnosis use. Five Force analysis, Diamond theory and SWOT has been employed to inspect present competition mode of reagent inspection industry for medical use. The second part is the arrangement of interview that is the main aim of this thesis. To understand key managers‘ thinking of medical diagnosis reagent inspection industry through face to face interview to have more idea how to arrange and operate the business and comply with future competition. Finally, figure out the best strategy for medical diagnosis reagent industry by utilizing comparison of data and thesis. The direction guide is there for reference.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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