The impact of service quality for Taiwanese firms to enter the Chinese market

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题名:	The impact of service quality for Taiwanese firms to enter the Chinese market
作者:	Lii, Peir-Chyi;Wei, Anny Ching-Fang
贡献者:	淡江大學管理科學學系
关键词:	corss-cultural difference;service quality;Chinese market;service contact
日期:	2013-05
上传时间:	2013-09-26 14:58:05 (UTC+8)
出版者:	新北市：淡江大學
摘要:	Chinese market is a relatively closed market compared to other Asian countries. As a result, service perception of Chinese consumers might create some difficulties for foreign firms entering into Chinese market. The paper deals with this topic and tries to analyze the issue from Taiwanese firms perspective.
關聯:	Proceedings of the 2013 International Conference in Management Science and Decision Making=2013年管理科學與經營決策國際學術研討會論文集
显示于类别:	[管理科學學系暨研究所] 會議論文

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