淡江大學機構典藏:Item 987654321/92293
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/92293


    Title: The impact of service quality for Taiwanese firms to enter the Chinese market
    Authors: Lii, Peir-Chyi;Wei, Anny Ching-Fang
    Contributors: 淡江大學管理科學學系
    Keywords: corss-cultural difference;service quality;Chinese market;service contact
    Date: 2013-05
    Issue Date: 2013-09-26 14:58:05 (UTC+8)
    Publisher: 新北市：淡江大學
    Abstract: Chinese market is a relatively closed market compared to other Asian countries. As a result, service perception of Chinese consumers might create some difficulties for foreign firms entering into Chinese market. The paper deals with this topic and tries to analyze the issue from Taiwanese firms perspective.
    Relation: Proceedings of the 2013 International Conference in Management Science and Decision Making=2013年管理科學與經營決策國際學術研討會論文集
    Appears in Collections:[Department of Management Sciences] Proceeding

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