淡江大學機構典藏:Item 987654321/92068
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/92068


    Title: A Clash of Personality? The Impact of Consumer Personality on Brand Personality and Word-of-Mouth: Generation as the Moderator
    Authors: Liao, Shu-hsien;Chung, Y.C.;Lin, K.Y.
    Contributors: 淡江大學管理科學學系
    Date: 2012-03
    Issue Date: 2013-08-12 16:41:03 (UTC+8)
    Relation: International Conference on Sustainable Innovation (ICoSi 2012) and 3rd International Joint- Seminar (IJS 2012)
    Appears in Collections:[Department of Management Sciences] Proceeding

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