淡江大學機構典藏:Item 987654321/92055
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    题名: The Effects of Psychological Factors on Online Consumer Behavior
    作者: Liao, Shu-Hsien;Chung, Yu-Chun
    贡献者: 淡江大學管理科學學系
    关键词: Online consumer behavior;adoption;continuance;intention;psychology
    日期: 2011-12
    上传时间: 2013-08-12 16:24:03 (UTC+8)
    摘要: The topic of online consumer behavior has been examined under various contexts over these years. Although researchers from a variety of business disciplines have made significant progress over the past few years, there are very few studies that directly investigate the relationship between psychology and online consumer behavior. In view of this, this study provides a review of the relevant empirical literature and proposes a research framework. This proposed framework not only provides us with a cohesive view of the relationship between psychology and online consumer behavior, but also serves as a salient guideline for researchers in this area. This study concludes with a research agenda for the study of the relationship between psychology and online consumer behavior.
    關聯: Industrial Engineering and Engineering Management (IEEM), 2011 IEEE International Conference on, pp.1380-1383
    DOI: 10.1109/IEEM.2011.6118142
    显示于类别:[管理科學學系暨研究所] 會議論文

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