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    Title: The Effects of Psychological Factors on Online Consumer Behavior
    Authors: Liao, Shu-Hsien;Chung, Yu-Chun
    Contributors: 淡江大學管理科學學系
    Keywords: Online consumer behavior;adoption;continuance;intention;psychology
    Date: 2011-12
    Issue Date: 2013-08-12 16:24:03 (UTC+8)
    Abstract: The topic of online consumer behavior has been examined under various contexts over these years. Although researchers from a variety of business disciplines have made significant progress over the past few years, there are very few studies that directly investigate the relationship between psychology and online consumer behavior. In view of this, this study provides a review of the relevant empirical literature and proposes a research framework. This proposed framework not only provides us with a cohesive view of the relationship between psychology and online consumer behavior, but also serves as a salient guideline for researchers in this area. This study concludes with a research agenda for the study of the relationship between psychology and online consumer behavior.
    Relation: Industrial Engineering and Engineering Management (IEEM), 2011 IEEE International Conference on, pp.1380-1383
    DOI: 10.1109/IEEM.2011.6118142
    Appears in Collections:[管理科學學系暨研究所] 會議論文

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