淡江大學機構典藏:Item 987654321/92049
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    题名: Application of TOPIS in Taiwan tourism market performance of listed tourist hotels
    作者: Liao, Shu-hsien;Kuo, Fang-I
    贡献者: 淡江大學管理科學學系
    关键词: Tourist Hotel;Financial Indicators;Topsis
    日期: 2011-05
    上传时间: 2013-08-12 16:15:36 (UTC+8)
    出版者: Tamsui, Taipei: Tamkang University, Department of Management Sciences and Decision Making
    摘要: Taiwan's natural landscape and human culture as diverse and rich said as "Formosa", the major markets located in central Asia, has geographical advantages. Therefore, as an important industry, tourism industry has to develop a good opportunity. So that tourism is the industry without chimneys, and its role in the existence of the invisible, is to gather a consensus and far-reaching influence.
    Facing natural disasters, epidemics, and international media coverage of the negative cross-strait relations will lead to an outsider to the security concerns of Taiwan's tourism, in addition to tourist hotel investment, operating costs are high, resulting in relatively high prices and undermining the international competitiveness of tourist hotels how to improve their own operations to ensure the competitive advantage of the industry being increasingly important. In this study, seven tourist hotels in the study sample, by TOPSIS method for financial performance evaluation, expectation through the objective analysis of the tourist hotels are listed for appraisal, To find out the relative performance of the company, so that tourist hotels have reference to the objectives and improve deficiencies and the competitiveness among industries and enhance international competitiveness.
    關聯: Proceedings of the 2011 International Conference in Management Sciences and Decision Making=2011年管理科學與經營決策國際學術研討會論文集, pp.471-475
    显示于类别:[管理科學學系暨研究所] 會議論文

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