English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52084/87215 (60%)
Visitors : 8916405      Online Users : 91
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/92035

    Title: The impacts of brand trust, customer satisfaction, and brand loyalty on word-of-mouth
    Authors: Liao, S. H.;Chung, Y.C.;Hung, Y.R.;Widowati, R.
    Contributors: 淡江大學管理科學學系
    Keywords: Brand loyalty;brand trust;customer satisfaction;structural equation modeling;word-of-mouth
    Date: 2010-12
    Issue Date: 2013-08-12 15:49:05 (UTC+8)
    Abstract: The study mainly investigates the relationships among brand trust, customer satisfaction, brand loyalty, and word-of-mouth. Nowadays, the automotive industry is facing the competitive environment. Whether the industry can enhance brand trust, increase customer satisfaction, and then improve brand loyalty and word-of-mouth, which is the key issue of this study. Toyota was selected as the object of this study. 375 questionnaires were provided and 258 valid replies were received. This study uses the structural equation model to empirically explore the relationships among brand trust, customer satisfaction, brand loyalty, and word-of-mouth. The results indicate the best model is causal chain, that is, brand trust must affect brand loyalty through customer satisfaction initially, and then impact word-of-mouth through brand loyalty.
    Relation: Industrial Engineering and Engineering Management (IEEM), 2010 IEEE International Conference on, pp.1319-1323
    DOI: 10.1109/IEEM.2010.5674402
    Appears in Collections:[管理科學學系暨研究所] 會議論文

    Files in This Item:

    File Description SizeFormat
    The Impacts of Brand Trust, Customer Satisfaction, and Brand Loyalty.pdf1325KbAdobe PDF402View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback