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    題名: Developing a Scale Measurement of Market Uncertainty: A Cluster Analysis on Taiwan’s Financial Services
    作者: Liao, S. H.;Chang, W. J.;Hu, T. C.;Lin, Y. W.
    貢獻者: 淡江大學管理科學學系
    關鍵詞: Financial services;Market uncertainty;Scale development;Strategic management
    日期: 2009-12
    上傳時間: 2013-08-12 14:56:17 (UTC+8)
    摘要: he way to ensure a company's long-term advantages for survival is to completely know market uncertainty. Though the financial services have been made great contributions to Taiwan's economic development, past research pays little attention on them without a scale development of market uncertainty. Building on extensive literature, a 53-item survey questionnaire was developed and 323 respondents from 28 domestic financial services were selected as the sample of this study. Using an exploratory factor analysis (EFA), we would retrieve four dimensions of market uncertainty, including market situation, market forecasting, market innovation and competitor's threats. Meanwhile, we would divide market uncertainty into three groups by cluster analysis and further verify them with business performance as well as project efficiency.
    關聯: Industrial Engineering and Engineering Management, 2009. IEEM 2009. IEEE International Conference on, pp.2133-2137
    DOI: 10.1109/IEEM.2009.5373137
    顯示於類別:[管理科學學系暨研究所] 會議論文


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