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    題名: Mining Shopping Behavior in the Taiwan Luxury Products Market
    作者: Wen, Chih-Hao;Liao, Shu-hsien;Chang, Wei-Ling;Hsu, Ping-Yu
    貢獻者: 淡江大學管理科學學系
    關鍵詞: Luxury products;Data mining;Brand spectrum;Product spectrum;Association rules;Clustering
    日期: 2012-09-15
    上傳時間: 2013-08-12 13:32:12 (UTC+8)
    出版者: Pergamon
    摘要: The rapid growth of Taiwan’s economy has been accompanied by the country’s developing market for luxury products. To successfully establish the new market demand chain for the luxury industry in Taiwan, it is essential to understand customer preferences. Thus, this study uses an association rules approach and clustering analysis for data mining to mine knowledge among luxury product-buying customers in Taiwan. The results of knowledge extraction from data mining, illustrated as knowledge patterns, rules and knowledge maps, are used to make recommendations for future developments in the luxury products industry.
    關聯: Expert Systems with Applications 39(12), pp.11257-11268
    DOI: 10.1016/j.eswa.2012.03.072
    顯示於類別:[管理科學學系暨研究所] 期刊論文

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