English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 54487/89232 (61%)
造訪人次 : 10574826      線上人數 : 40
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/91980

    題名: Mining Shopping Behavior in the Taiwan Luxury Products Market
    作者: Wen, Chih-Hao;Liao, Shu-hsien;Chang, Wei-Ling;Hsu, Ping-Yu
    貢獻者: 淡江大學管理科學學系
    關鍵詞: Luxury products;Data mining;Brand spectrum;Product spectrum;Association rules;Clustering
    日期: 2012-09-15
    上傳時間: 2013-08-12 13:32:12 (UTC+8)
    出版者: Pergamon
    摘要: The rapid growth of Taiwan’s economy has been accompanied by the country’s developing market for luxury products. To successfully establish the new market demand chain for the luxury industry in Taiwan, it is essential to understand customer preferences. Thus, this study uses an association rules approach and clustering analysis for data mining to mine knowledge among luxury product-buying customers in Taiwan. The results of knowledge extraction from data mining, illustrated as knowledge patterns, rules and knowledge maps, are used to make recommendations for future developments in the luxury products industry.
    關聯: Expert Systems with Applications 39(12), pp.11257-11268
    DOI: 10.1016/j.eswa.2012.03.072
    顯示於類別:[管理科學學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋