Mining customer knowledge for exploring online group buying behavior

doi:10.1016/j.eswa.2011.09.066

機構典藏 > College of Business and Management > Department of Management Sciences > Journal Article > Item 987654321/91977

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/91977

Title:	Mining customer knowledge for exploring online group buying behavior
Authors:	Liao, Shu-hsien;Chu, Pei-hui;Chen, Yin-ju;Chang, Chia-Chen
Contributors:	淡江大學管理科學學系
Keywords:	Data mining;Association rules;Cluster analysis;Online group buying;Online group buying behavior
Date:	2012-02-15
Issue Date:	2013-08-12 13:24:13 (UTC+8)
Publisher:	Kidlington: Pergamon Press
Abstract:	Online group buying is an effective marketing method. By using online group buying, customers get unbelievable discounts on premium products and services. This not only meets customer demand, but also helps sellers to find new ways to sell products sales and open up new business models, all parties benefit in these transactions. During these bleak economic times, group buying has become extremely popular. Therefore, this study proposes a data mining approach for exploring online group buying behavior in Taiwan. Thus, this study uses the Apriori algorithm as an association rules approach, and clustering analysis for data mining, which is implemented for mining customer knowledge among online group buying customers in Taiwan. The results of knowledge extraction from data mining are illustrated as knowledge patterns, rules, and knowledge maps in order to propose suggestions and solutions to online group buying firms for future development.
Relation:	Expert Systems with Applications 39(3), pp.3708-3716
DOI:	10.1016/j.eswa.2011.09.066
Appears in Collections:	[Department of Management Sciences] Journal Article

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