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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/90311


    Title: Consumers’ attitudes towards different product category of private labels
    Authors: Wang, Shih Jung;Chen, Lily Shui-Lien
    Contributors: 淡江大學管理科學學系
    Keywords: International private label;local private label;convenience goods;shopping goods
    Date: 2011-09
    Issue Date: 2013-06-11 13:52:17 (UTC+8)
    Publisher: Lagos: Academic Journals
    Abstract: This research attempted to investigate the consumer perceptions on product quality, price, brand leadership and brand personality towards convenience goods and shopping goods based on international private labels (IPLs) and local private labels (LPLs). Data were collected outside the entrances of the main rail station of Taipei, Taiwan. A systematic sampling was adopted and 254 questionnaires were eventually collected. The findings revealed that the consumers in Taiwan believe that international and local hypermarkets both produce better convenience goods than shopping goods that have high quality and deliver more value. This research represents one of the few pioneer works that empirically investigate the aforementioned issues.
    Relation: African Journal of Business Management 5(17), pp.7616-7621
    DOI: 10.5897/AJBM11.786
    Appears in Collections:[管理科學學系暨研究所] 期刊論文

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