| 題名: | Consumers’ attitudes towards different product category of private labels |
| 作者: | Wang, Shih Jung;Chen, Lily Shui-Lien |
| 貢獻者: | 淡江大學管理科學學系 |
| 關鍵詞: | International private label;local private label;convenience goods;shopping goods |
| 日期: | 2011-09 |
| 上傳時間: | 2013-06-11 13:52:17 (UTC+8) |
| 出版者: | Lagos: Academic Journals |
| 摘要: | This research attempted to investigate the consumer perceptions on product quality, price, brand leadership and brand personality towards convenience goods and shopping goods based on international private labels (IPLs) and local private labels (LPLs). Data were collected outside the entrances of the main rail station of Taipei, Taiwan. A systematic sampling was adopted and 254 questionnaires were eventually collected. The findings revealed that the consumers in Taiwan believe that international and local hypermarkets both produce better convenience goods than shopping goods that have high quality and deliver more value. This research represents one of the few pioneer works that empirically investigate the aforementioned issues. |
| 關聯: | African Journal of Business Management 5(17), pp.7616-7621 |
| DOI: | 10.5897/AJBM11.786 |
| 顯示於類別: | [管理科學學系暨研究所] 期刊論文
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