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    Title: 以山寨手機的發展模式及創新理論探討筆電之發展策略
    Other Titles: Shan Zhai NB Developing Strategies: Perspective Form Development of White-Box Cell Phone and the Innovation Theory
    Authors: 牛涵錚;傅懷毅;羅際屏
    Contributors: 淡江大學管理科學學系
    Keywords: 長尾效應;競爭策略;產業鏈;發展模式;創新服務;Long-tail effect;Competition strategy;Industrial chain;Mode of growth;Innovation service
    Date: 2011-12
    Issue Date: 2013-06-11 11:45:54 (UTC+8)
    Publisher: 新竹縣:工業技術研究院產業經濟與趨勢研究中心
    Abstract: 全球電子產業關鍵技術長期被少數已開發國家大廠所掌握,造成知名品牌的資訊應用產品在價格與功能上,皆無法滿足新興開發中國家的需求。然而,這些國家地區有著廣大的消費市場,卻被主流市場所忽視,山寨手機的成功發展,即為滿足此類市場的廣大消費者之需求。隨著山寨手機的成功發展模式,山寨現象已逐步擴展到其他3C產品,廠商欲將山寨手機的發展模式複製到筆電,期能開創另一個破壞性創新商機。本研究即在探尋山寨手機產業的創新模式與競爭策略,以及探討山寨筆電依照此發展模式運作時所面臨的挑戰,並思考突破瓶頸的策略,以此提出結論與建議供業界參考。
    Relation: 產業與管理論壇=Industry and Management Forum 13(4),頁4-28
    Appears in Collections:[管理科學學系暨研究所] 期刊論文

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