English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52343/87441 (60%)
Visitors : 9113782      Online Users : 273
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/89043

    Title: Understanding the Dynamics of Impression Management on Social Network Sites
    Authors: Wu, Ya-ling;Shang, Shari S.-C.
    Contributors: 淡江大學資訊管理學系
    Keywords: impression management;social network service;collaborative technology;user participation;longitudinal case study
    Date: 2012-12
    Issue Date: 2013-05-07 10:01:02 (UTC+8)
    Publisher: INFORMS
    Abstract: This study endeavors to examine the dynamics of impression management (IM) on social network sites (SNSs). In order to attract and retain users, a SNS would need to manage the services for active users to build impressions that one intends to deliver and also facilitate variant resonances by viewers to co-create a virtual reality in the society. Due to the lack of service development related information, service managers do not have a suitable analytic framework for the management of SNSs development. By examining the eight-year development of Facebook, we distinguished four stages of impression management differentiated by participation ratio (active user/viewer). The four stages are: audience base establishment, impression building, community impression building, and resonance expansion. The four stages of the IM lifecycle were then validated by industry experts and enriched by 10 longitudinally studied SNS cases. For each stage, different forms of impression building, types of resonance services, and indexes of impression reality were consolidated. Additionally, concerns for impression building were highlighted. Major findings are that impression management on SNSs is spontaneous, that both resonance and discordance on the site can initiate other cycles of impression building, and that the role of actor and audience are interchangeable and can easily evolve into group impression building. SNS services need to manage the evolving cycle of impression building throughout the service lifecycle and provide functions and activities to construct an effective mechanism for user-trustable impression-management processes. It is hoped that the elaboration of the IM lifecycle of social network services can provide strategic input into the cyclic innovative services.
    Relation: Service Science 3(2), 201221(10pages)
    Appears in Collections:[資訊管理學系暨研究所] 期刊論文

    Files in This Item:

    File Description SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback