English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 55566/89886 (62%)
造访人次 : 11024663      在线人数 : 46
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/89043


    题名: Understanding the Dynamics of Impression Management on Social Network Sites
    作者: Wu, Ya-ling;Shang, Shari S.-C.
    贡献者: 淡江大學資訊管理學系
    关键词: impression management;social network service;collaborative technology;user participation;longitudinal case study
    日期: 2012-12
    上传时间: 2013-05-07 10:01:02 (UTC+8)
    出版者: INFORMS
    摘要: This study endeavors to examine the dynamics of impression management (IM) on social network sites (SNSs). In order to attract and retain users, a SNS would need to manage the services for active users to build impressions that one intends to deliver and also facilitate variant resonances by viewers to co-create a virtual reality in the society. Due to the lack of service development related information, service managers do not have a suitable analytic framework for the management of SNSs development. By examining the eight-year development of Facebook, we distinguished four stages of impression management differentiated by participation ratio (active user/viewer). The four stages are: audience base establishment, impression building, community impression building, and resonance expansion. The four stages of the IM lifecycle were then validated by industry experts and enriched by 10 longitudinally studied SNS cases. For each stage, different forms of impression building, types of resonance services, and indexes of impression reality were consolidated. Additionally, concerns for impression building were highlighted. Major findings are that impression management on SNSs is spontaneous, that both resonance and discordance on the site can initiate other cycles of impression building, and that the role of actor and audience are interchangeable and can easily evolve into group impression building. SNS services need to manage the evolving cycle of impression building throughout the service lifecycle and provide functions and activities to construct an effective mechanism for user-trustable impression-management processes. It is hoped that the elaboration of the IM lifecycle of social network services can provide strategic input into the cyclic innovative services.
    關聯: Service Science 3(2), 201221(10pages)
    显示于类别:[資訊管理學系暨研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML53检视/开启
    Understanding the Dynamics of Impression Management on Social Network Sites.pdf406KbAdobe PDF0检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈