台灣消費者網路購物態度之一研究

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Title:	台灣消費者網路購物態度之一研究
Other Titles:	A Study on Network Shopping Attitude of Taiwan Consumers
Authors:	洪國銘;趙惠珠;楊維禎
Contributors:	淡江大學企業管理學系;淡江大學管理科學學系
Keywords:	計畫行為理論;服務品質;知覺風險;網路使用態度;網路購物意圖;Theory of Planned Behavior;Service Quality;Perceived Risk;Att i tude of Using Network;Internet Shopping Intention
Date:	2004-06-21
Issue Date:	2013-05-01 19:45:01 (UTC+8)
Publisher:	臺北縣 : 淡江大學
Abstract:	Along with the information science and technology progress in recent years, the fast development on internet created the new business dealing and the economic type. Because of the characteristics of internet immmediate information transmission, multimedia expression, low cost, and statelessness, an industry has di fferent ways on sales no matter what time, and what places. Therefore, now all the folk enterprise, the government, or the social groups eager to invest to the network industry and the electronic commerce field. Through the application of internet, they unceasingly change the features of the industry and the way how the industry develops. Owing to the stimulation through internet to the commercial activity, and the trend that more and more people love to use internet, every enterprise tries its best to use internet to develop the source of clients. Therefore, how to combine the business immovable property, the sell, the person, the del ivery, and the function with e- commerce, has become the most important target for the various professions to gain the competitive advantage. The main idea of this thesis is about the interact on viewpoint of "Theory of Planned Behavior, TPB" and "the manner - behavior intention" which discusses how the consumers feel about the "Website Service Quality" , and "Perceived Risk" , and how they influence "Attitude of Using Network" and "Internet Shopping Intention" . Also the "Merchandise Information" , "Website Design", "Convenient Quality" , and the "Interaction Ways" will be the main ways to value the "Website Service Quality". And the "Financial Risk", "Function Risk", and "Time Risk" will be the main way to value the "Perception Risk". The purpose of the research is to know more about the behavior of the customers who use websi te to shop as to provide the information for the scholars to do research and thus offer some help on internet sells. The results indicate that "Website Service Quality" positive influences consumer "Attitude of Using Network" and "Internet Shopping Intention" . "Perceived Risk" negative influences consumer "Attitude of Using Network" and "Internet Shopping Intention" "Website Service Quality" negative influences "Perceived Risk" .
Relation:	2004年兩岸管理科學暨經營決策學術研討會論文集，頁429-462
Appears in Collections:	[Graduate Institute & Department of Business Administration] Proceeding [Department of Management Sciences] Proceeding

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