研究結果發現，韓劇優勢資源在韓劇製播的特性與市場結構的交互影響之下所形成，韓國特有的電視市場結構再配合因環境而發展出的製播特性，促成了有利於韓國電視劇產業在國際競爭上脫穎而出的優勢資源。其優勢資源可歸結為五項，分別為：注重市場導向的產製過程、產銷一體的生產模式、人力資源的培養與競爭、市場結構以至資金集中、資金來源的穩定。 Since Korea drama exports to most east Asia countries which makes watching Korea drama be a trend, there must be some features on the production processes of Korea drama. Thus, this research took Korea drama industry as the main object of study, and emphasized on the advantaged resources in the production processes of Korea drama.
This research discussed the advantaged resources of Korea drama industry from two sides. First is oligopoly market structure which originated from historic factors. Second is the flow path of drama program’s production focusing on intangible capital, organizational capability, human capital and financial resources.
The present, adopting the method of documentary analysis, specially added Korean documentary in order to extend references in this field and press close to the real situations in current Korea drama industry.
The result of the study showed that under the mutual influence of production features and oligopoly market structure, the advanced resources of Korea drama industry has its own inimitability. The advanced resources could be concluded into five: market-originated production processes, Production-Marketing Integration performance, personal training, Low-risk Liquidity Management, stable financial sources.
