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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87827

    Title: 韓國電視劇優勢資源之研究 : 市場結構與戲劇製程特點分析
    Other Titles: A study on the advantaged resources of television drama in Korea : characteristics of drama program's production processes
    Authors: 陳相綾;Chen, Shiang-Ling
    Contributors: 淡江大學大眾傳播學系碩士班
    Keywords: 韓國電視劇;優勢資源;戲劇製程特點;Korea drama;advanced resource;production features of drama program
    Date: 2012
    Issue Date: 2013-04-13 11:47:07 (UTC+8)
    Abstract: 從2000年開始韓劇在東亞地區形成了一股強大的潮流,韓劇能外銷至多國市場,在製作上勢必有其不同於其他國家的特性。本研究的基本立場是將韓劇視為一種產業,並以韓國電視劇產業為研究對象,關注韓劇製作過程中的產製資源為韓劇產業所帶來的優劣。因此本研究以資源基礎理論為基礎,探究韓劇產業的優勢資源與製程特性。



    Since Korea drama exports to most east Asia countries which makes watching Korea drama be a trend, there must be some features on the production processes of Korea drama. Thus, this research took Korea drama industry as the main object of study, and emphasized on the advantaged resources in the production processes of Korea drama.

    This research discussed the advantaged resources of Korea drama industry from two sides. First is oligopoly market structure which originated from historic factors. Second is the flow path of drama program’s production focusing on intangible capital, organizational capability, human capital and financial resources.

    The present, adopting the method of documentary analysis, specially added Korean documentary in order to extend references in this field and press close to the real situations in current Korea drama industry.

    The result of the study showed that under the mutual influence of production features and oligopoly market structure, the advanced resources of Korea drama industry has its own inimitability. The advanced resources could be concluded into five: market-originated production processes, Production-Marketing Integration performance, personal training, Low-risk Liquidity Management, stable financial sources.
    Appears in Collections:[大眾傳播學系暨研究所] 學位論文

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