本研究採用質性研究法，選取魔獸世界與GE王者之劍為研究個案。研究發現，魔獸世界與GE王者之劍的遊戲開發階段對於遊戲廠商與使用者的價值創造因素具有影響效果，另外透過共創要素觀點檢視廠商與使用者的價值創造因素顯示不同的互動機制確實對廠商與使用者雙方皆有不同的影響。透過本研究探討，現今線上遊戲廠商皆設有資訊透明的社群互動機制以取得使用者意見，而廠商若開放更多開發工具給於使用者，廠商與使用者雙方可以共創更多額外的價值。 The purpose of this study investigates the effect of online game interaction mechanisms design between firms and users on value co-creation. Value production of online games vary from traditional games, every user will be involved in the online game production process to co-create value.
In literature review of value co-creation, rare researches of online game in value co-creation were found. So this study tends to examine the effect of interaction mechanism on value co-creation by value co-creation perspective, game design process and sources of value creation in e-business.
This study takes qualitative research to collect date.In this study we choose World of Warcraft and Granado Espada as the cases. The result shows online game value production process will affect online game firms and users source of value creation. From value co-creation perspective, we examine firms and users’ interaction mechanism design on value creation, and it shows every interaction mechanism design affect different level sources of value creation.
Through this study, we can find that online game firms set up online community to collect users’ opinion. This research suggests that online game firms should open more developer’s kit to users; online game firms will get more additional value from user.