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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87727

    Title: 以腦波儀測量手機遊戲之認知玩興
    Other Titles: An EEG study of the perceived playfulness in playing mobile game
    Authors: 溫樺;Wen, Hua
    Contributors: 淡江大學資訊管理學系碩士班
    Keywords: 認知玩興;腦波;手機遊戲;Perceived Playfulness;electroencephalogram;EEG;Mobile Game
    Date: 2013
    Issue Date: 2013-04-13 11:35:56 (UTC+8)
    Abstract: 認知玩興是一種感官深度的享受,認知玩興的研究大多是人機介面或網路使用的研究,關於手機遊戲的認知玩興研究目前不多。而腦波的研究是近年比較新興的一項研究,許多學者紛紛使用先進的電子測量儀器進行實驗,本研究利用先進的電子測量儀器-腦波儀測量使用者使用手機遊戲的腦波,並在遊戲實驗後填寫認知玩興量表,以了解使用者在遊戲過程中腦波的變化,以及遊戲實驗後使用者在手機遊戲的認知玩興對使用態度的情形。

    Perceived playfulness is a sensory-depth enjoyment. It has mostly applied in the research of man-machine interface or Web browsing. But there is a lack of study in mobile game. The brain waves study has recently emerged, many researchers have applied advanced electronic measurement devices to experiment. Thus, this study is to understand user’s brain-waves change, by utilizing electroencephalogram (EEG) to detect user’s brain waves while playing mobile game. And a self-report perceived playfulness scale is also administered to users after playing the game with an aim to understand the impacts of user’s perceived playfulness on the user’s attitude towards mobile game.

    This research employs laboratory experiment to examine the differences in brain waves measured with the EEG and the impacts with perceived playfulness scale. The results show that there are differences in β waves between male and female subjects. Female have higher β waves than male in playing mobile game. Also there are differences in β waves in playing mobile games with different popularity. The higher the popularity, the higher the β waves. Subjects with different experiences in playing mobile have also resulted in different β waves. Experienced users have significantly higher β wave than less inexperienced users. In addition, perceived playfulness has impacts on the attitude towards usage, and gender and game popularity have moderating effects towards usage attitude.
    Appears in Collections:[資訊管理學系暨研究所] 學位論文

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