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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87705

    Title: 公益彩券發行方案的管理策略
    Other Titles: Managerial strategy for issuing the public benefit lottery
    Authors: 劉麗華;Liu, Li-Hua
    Contributors: 淡江大學公共行政學系公共政策碩士在職專班
    林鐘沂;Lin, Chung-Yi
    Keywords: 公益彩券;管理策略;核心價值;Lottery;managerial strategy;Core Values
    Date: 2013
    Issue Date: 2013-04-13 11:33:46 (UTC+8)
    Abstract: 公益彩券顧名思義是以公眾利益出發,但公益彩券中之行政核心價值是否能在行政機制被完全落實,本研究以彩券發行與管理為主軸,來探討公辦民營彩券之於國家財政與社會福利之重要性與機制性。
    研究發現主要把公益彩券發行之管理策略當成一個重要方案: (一)公益彩券發行組織及監督管理制度(二)公益彩券經銷商遴選及設置原則(三)公益彩券盈餘分配及運用等,希望經由檢視目前的方案執行結果,提出未來的方案規劃的參考,因此主要的研究理念來自方案的評估。
    各階層之需求 (五) 提供就業機會,落實弱勢族群退場照顧(六)增進經銷商銷
    The lottery definition are public interests, whether the administrative core values of the lottery in the administrative mechanism is fully implemented, this study Lottery spindle to explore the private management of public lottery of the importance of national fiscal and social welfare and mechanisms.

    Lottery management mechanism facing the many challenges of operating performance and evaluation mechanism First, the Ministry of Finance must face if the bank or financial institution for lack of, shall not be elected as the problem of lottery issuers selection dealers in government the existing attachment in such as He Bujiang Taiwan lottery company audit work under the financial supervision mechanism. Seeking the organization best suited to our lottery issuers, as the government improved the system of reference of the Lottery.

    The lottery surplus allocated to local governments for handling the management of social welfare spending to the use of the relevant missing, the Ministry of Finance is working training related management practices Regulatory Commission oversight mechanisms serve utilized effectively regulate the central and local government the government''s social welfare resource allocation can not be fully implement the various welfare care.

    The study found mainly the lottery issue of management strategy as a major program:

    (1).Of the Public Welfare Lottery Issuance organization and supervision and
    management system.
    (2).Of the Public Welfare Lottery distributors selection and the Lottery surplus
    allocation and use of set principles.
    (3).I hope through the View the results of the current implementation of the
    program of proposed future program planning reference, main research
    philosophy from the evaluation of the program.

    Related research to provide the following recommendations:
    (1).Steering issuers healthy issued timely enhance the amount of sales.
    (2).Steering issuers to promote new games listed in order to enhance the
    (3).Strengthen the public good color use of coupons surplus, relieve public
    concerns, favorable policies to promote.
    (4).To construct a strategy works, and both all levels of demand.
    (5).To provide employment opportunities to implement the exit to take care of
    the disadvantaged groups.
    (6).To promote dealers only sale skills, improve living standards and enhance
    the lottery image safeguarding consumer rights.
    Appears in Collections:[公共行政學系暨研究所] 學位論文

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