| 摘要: | 全球化的時代來臨，各個國家已經不因為距離而受限，彼此的互賴的依存關係已逐漸加深與強化，雖然帶來高度競爭力，卻也帶來區域發展之落差、經濟所得不均、社會福利的缺失…等各種問題。由於上述的社經環境之改變與人民的多元需求下，單純的公部門已無法因應大眾需求，帶來非營利組織的產生，非營利組織的成立是為了彌補政府對大眾服務的不足，而組織的成長則必須仰賴人力的加入。慈濟基金會由一開始的三十人，至今組織版圖擴展至全球五大洲、會員不計其數，成為台灣成功的非營利組織之一，其如何吸引志工的加入與管理其龐大的志工人力，為本研究之研究焦點。針對其志工動員之因素，本研究依據理論將其區分為兩大部分，分別為志工加入前之招募階段與加入後之管理階段，對於慈濟基金會之動員因素作八個面向之觀察，其因素為活動的舉行、意識形態(組織願景的傳達)、媒體的結合、領導行為、社區志工、訓練與考核、專業分工、層級分明。透過訪談慈濟基金會之相關人員，了解慈濟基金會吸引志工加入與其迅速動員之因素，具體提出若干面向與其動員模式，供國內其他非營利組織對於志工動員策略之參考與建議。
The era of globalization, each countries are not limited because of the distance, the interdependence of each other has gradually deepened and strengthened. It brings a high degree of competitiveness and widens the regional development gap, economic income and social welfare inequality.Due to changes in socio-economic environment and the diverse needs of the people, public sector has been unable to meet the popular demand along. The non-profit organization established to compensate for the deficiencies of public service, while the growth of the organization must rely on the addition of manpower.Tzu Chi Foundation, only 30 members at the beginning, today owns over millions of volunteers, the branches of organization extends to several countries, and Becoming one of the most successful non-profit organizations in Taiwan. This study wants to find how Tzu Chi Foundation attracts volunteers and manage a large volunteer workforce.According to the social mobilization theory, I select 8 factors and divide into two parts to describe the case of Tzu Chi Foundation respectively. First one is the recruitment stage, and the other is the management stage. Those 8 factors as follows: the activities of Tzu Chi Foundation, ideology (communication of the organizational vision), a combination of media, leadership behavior, community volunteers, training and evaluation, specialization, distinct level.
Through interviewing with relevant personnel of the Tzu Chi Foundation, we can understand how Tzu Chi Foundation attract volunteers and mobilize its members so quickly. Especially, the experience of its mobilization will be a good example for other NGOs in Taiwan. |
