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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87635

    Title: 策略差異對非財務與財務績效之影響 : 以臺灣3C通路領導廠商為例
    Other Titles: Influence of strategy differences on non-financial and financial performance : 3C pathway leading manufacturers in Taiwan
    Authors: 蔡松諭;Tsai, Sung-Yu
    Contributors: 淡江大學會計學系碩士在職專班
    Keywords: 3C通路業公司;策略差異;績效;3C Pathway Company;Strategy Differences;financial performance
    Date: 2012
    Issue Date: 2013-04-13 11:30:08 (UTC+8)
    Abstract: 「通路」是企業在市場行銷活動中極為重要的一環;若說生產者賦予了產品生命,那麼通路即是讓生命有了價值。本研究是以3C通路業的兩家領導廠商為例,以個案分析法澄清策略差異對3C通路廠商之非財務與財務績效的影響。
    “Pathway” is an extremely important part in marketing activities. If the producers give the product life, the pathway that is life in a value. This study is based on the 3C pathway leading manufacturers. In case the financial reporting, internal information and media coverage. A case-by-case analysis to clarify the impact of the strategy differences of 3C pathway on non-financial and financial performance. Past studies of strategy differences generally found to have a positive impact of non-financial and financial performance. Although the research also to retailers, but seldom is in our economic system plays a sales last mile 3C pathway for the object. Research information, in addition to provide the management of 3C pathway'' corporate, or knowledge leading edge of such literature for a breakthrough, so that such literature is more abundant and complete.
    The findings were as follows:
    1.E-LIFE MALL CORPORATION is better than TSANN KUEN ENTERPRISE CO.,LTD with membership system and getting exposure. TSANN KUEN ENTERPRISE CO.,LTD is better than E-LIFE MALL CORPORATION with the product mix and sales channels.
    2.E-LIFE MALL CORPORATION is slightly better than TSANN KUEN ENTERPRISE CO.,LTD with financial performance of sales gross margin, operating margin and return on assets rate.
    3.E-LIFE MALL CORPORATION is better than TSANN KUEN ENTERPRISE CO.,LTD with customer satisfaction. And the revenue growth rate has also shown that E-LIFE MALL CORPORATION was better than TSANN KUEN ENTERPRISE CO.,LTD during the investigation.
    Appears in Collections:[Graduate Institute & Department of Accounting] Thesis

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