|題名: ||我國安全農業CAS標章政策成效之研究 : 以CAS良質米為例|
|其他題名: ||Study on the CAS label policy effect of national safe agriculture : a case study of CAS fine quality rice|
|作者: ||王淑慧;Wang, Shu-Hui|
黃振豊;孔繁華;Huang, Cheng-Li;Kung, Fan-Hua
|關鍵詞: ||CAS優良農產品標章;良質米;驗證;品牌價值;CAS good agricultural products mark;good rice;Verification;Brand Value|
|上傳時間: ||2013-04-13 11:30:00 (UTC+8)|
The purpose of this research is to understand the motivation of produce industry proprietors who join CAS accreditation system and the key factors that propel the validity of CAS accreditation system, along with a look at what influences there are in CAS accreditation system which affects farmers’ association or produce industry proprietors’ organization. What is to be explored also includes produce industry proprietors’ view toward government’s CAS accreditation policies and tools, as well as the problems and obstacles that CAS accreditation system faces in this country.
This research adopts documentary analysis and in-depth interview, with 10 case study targets. The first category is farmers’ association, while the second category is produce industry proprietors.
According to the analyzed result, this research concludes what has been found as follows:
1.CAS accreditation system’s initial purpose is to enhance the image, value and quality of the products, with a view to marking distinctions among all products and to self-improvement. The practical drive is to accommodate government policies, clients’ needs, and competitors’ pressure.
2.The key factors that determines how successful CAS proceeds lie in the manufacturers, including the resolution and support from the management level and self-requirement of the farmers’ association. The government’s role mainly focuses on verifying whether the accreditation is well-rounded, and the specification of its technical support and training, including the identifying the difference between CAS and ISO accreditation, acquiring CAS certificate or experience for all involved staff, and running consultative and educative training for all related bureaus.
3.Acquiring CAS accreditation enhances the brand recognition when buying a product, allowing for higher brand loyalty and easier orders from new customers, which help improve profits. Other than the increased revenue, the acquisition of CAS, not only for farmers’ association but also for the produce industry proprietors, also benefits the image, reputation, and product value of the organization.
4.The accreditation of the administration process is too complicated, counseling institution too few and far between, accreditation fee too expensive, assorted accreditations too overlapping, international synchronization too access-lacking, top-down management of CAS too systematic, CAS recognition too unrecognized, and validity too unconvincing. These are the problems and obstacles of the CAS accreditation system that this country has to face.
According to the research result, it is recommended that related institution have the following solution.
1.keep track of the price fluctuation of the rice market.
2.expand the scale of the rice industry
3.educate the public about what the accreditations mean and foster public awareness in purchasing accredited products.
4.eliminate the problems structural problems of CAS accreditation system