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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87632

    Title: 我國安全農業CAS標章政策成效之研究 : 以CAS良質米為例
    Other Titles: Study on the CAS label policy effect of national safe agriculture : a case study of CAS fine quality rice
    Authors: 王淑慧;Wang, Shu-Hui
    Contributors: 淡江大學會計學系碩士在職專班
    黃振豊;孔繁華;Huang, Cheng-Li;Kung, Fan-Hua
    Keywords: CAS優良農產品標章;良質米;驗證;品牌價值;CAS good agricultural products mark;good rice;Verification;Brand Value
    Date: 2013
    Issue Date: 2013-04-13 11:30:00 (UTC+8)
    Abstract: 本研究旨在了解農產品經營業者加入CAS標章驗證制度之動機與CAS標章驗證制度推行之關鍵因素及方法。此外並了解CAS標章驗證制度對農會業者或農產品經營者組織績效之影響,以及探究生產經營業者對政府推行CAS標章政策所運用的各項政策工具之看法與我國推行CAS標章政策時面臨到的問題與障礙。本研究以文獻分析法及深度訪談法作為本研究研究方法之採用,本研究深度訪談之對象計有10人。深度訪談對象共分兩類,第一類是農會業者,第二類是糧商經營業者。依據訪談資料分析的結果,本研究主要發現歸納結論如下:
    The purpose of this research is to understand the motivation of produce industry proprietors who join CAS accreditation system and the key factors that propel the validity of CAS accreditation system, along with a look at what influences there are in CAS accreditation system which affects farmers’ association or produce industry proprietors’ organization. What is to be explored also includes produce industry proprietors’ view toward government’s CAS accreditation policies and tools, as well as the problems and obstacles that CAS accreditation system faces in this country.
    This research adopts documentary analysis and in-depth interview, with 10 case study targets. The first category is farmers’ association, while the second category is produce industry proprietors.
    According to the analyzed result, this research concludes what has been found as follows:
    1.CAS accreditation system’s initial purpose is to enhance the image, value and quality of the products, with a view to marking distinctions among all products and to self-improvement. The practical drive is to accommodate government policies, clients’ needs, and competitors’ pressure.
    2.The key factors that determines how successful CAS proceeds lie in the manufacturers, including the resolution and support from the management level and self-requirement of the farmers’ association. The government’s role mainly focuses on verifying whether the accreditation is well-rounded, and the specification of its technical support and training, including the identifying the difference between CAS and ISO accreditation, acquiring CAS certificate or experience for all involved staff, and running consultative and educative training for all related bureaus.
    3.Acquiring CAS accreditation enhances the brand recognition when buying a product, allowing for higher brand loyalty and easier orders from new customers, which help improve profits. Other than the increased revenue, the acquisition of CAS, not only for farmers’ association but also for the produce industry proprietors, also benefits the image, reputation, and product value of the organization.
    4.The accreditation of the administration process is too complicated, counseling institution too few and far between, accreditation fee too expensive, assorted accreditations too overlapping, international synchronization too access-lacking, top-down management of CAS too systematic, CAS recognition too unrecognized, and validity too unconvincing. These are the problems and obstacles of the CAS accreditation system that this country has to face.
    According to the research result, it is recommended that related institution have the following solution.
    1.keep track of the price fluctuation of the rice market.
    2.expand the scale of the rice industry
    3.educate the public about what the accreditations mean and foster public awareness in purchasing accredited products.
    4.eliminate the problems structural problems of CAS accreditation system
    Appears in Collections:[會計學系暨研究所] 學位論文

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