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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87626

    Title: 宅配企業經營策略探討 : 以統一速達為例
    Other Titles: The operating strategy of a home-delivery company : the case of President Transnet Corp.
    Authors: 林明昀;Lin, Ming-Yun
    Contributors: 淡江大學會計學系碩士在職專班
    Keywords: 宅配;經營策略;個案研究;深度訪談;Home-delivery;Operating Strategy;Case Study;in-depth interview
    Date: 2013
    Issue Date: 2013-04-13 11:29:43 (UTC+8)
    Abstract: 宅配產業源自於日本,是指「配送到家」的運輸服務,在日本發展已相當久也相當的成功,2000年國內年多家業者相繼引進宅配服務,宅配產業進入台灣市場後,解決了商品到消費者之間的配送問題,消費者可以透過電視購物、網路購物等虛擬通路,隨時隨地採購到生活上所需的商品,而商家也可擴大銷售通路,將商品銷售到全國各地,這種便利的購物方式逐漸改變了消費者的購買習慣,帶動無店面零售業的興起,也衍生出宅配產業的龐大商機。
    Home-delivery industry which originated in Japan, refers to collect and deliver parcels to home services. The industry has long been grown for successfully in Japan. In 2000, many Taiwanese companies have introduced the home-delivery service into the domestic market. It resolved the long-standing problem of the distribution of goods to consumers. Consumer now can purchase daily goods at anytime, anywhere by virtual channel such as TV shopping, online shopping, etc. Business can also expand its sales channels by selling goods all over the country. This convenient way of shopping gradually changed the buying habits of consumers and led to the growing of the non-store retailing industry and enormous business opportunities.
    This thesis is based on a case study of the President Transnet Corporation. The purpose of the thesis is to understand the evolution and development of home-delivery industry in Taiwan. This study utilized techniques such as secondary in-depth interviews and data collection to analyze business strategies and operating performance in the various stages of business growth process and drawing the conclusions.
    Following conclusions are formed from the case study analyses: After introducing the home-delivery industry into Taiwan, the service innovation has driven consumption demand and boosted the rapid growth of the home-delivery industry even in the recession period. The home-delivery services requires large number of workers. To handle more complex business processes, supporting the increasingly-diversified services, the President Transnet Co. emphasizes on the strategy of all employees’ participation management. The company must design and plan proper training and education, compensation, performance appraisal system and employee promotion in order to enhance the overall quality of personnel.
    The purpose of business strategy is to respond to the change of business environment. Coping with rapidly changing in business environment, companies must continuously adjust business strategy to maintain sustainability. To achieve the objectives of its operating strategy, the company should pay attention on the implementation of strategy with a concrete action plans that is executed.
    Appears in Collections:[會計學系暨研究所] 學位論文

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