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    Title: 動態能力對新產品研發績效之影響 : 以環境不確定性與專案工作特性為干擾角色
    Other Titles: The effects of dynamic capability in new product development : environmental turbulence and project characteristic as moderators
    Authors: 王紹賢;Wang, Shao-Shien
    Contributors: 淡江大學企業管理學系碩士班
    楊立人;Yang Li-Ren
    Keywords: 動態能力;技術創新;新產品開發績效;環境不確定性;專案工作特性;Dynamic capability;Technological innovation;New Product Development Performance;environmental uncertainty;project characteristic
    Date: 2012
    Issue Date: 2013-04-13 11:28:13 (UTC+8)
    Abstract: 為了因應全球環境快速變動,企業已經不能只專注在強化本身的核心能力。需要不斷的察覺並吸收外部的資訊知識來調節組織內部的營運流程,這對於生產高科技產品的公司而言格外重要。
    面對環境高度不確定下,競爭者快速竄起、消費者偏好隨生活型態日益改變,高科技公司為了生產具有高度競爭能力的新產品,在技術上更不留餘力的進行創新。此外為了更有效率的完成公司目標,大多數企業皆以專案的形式進行新產品開發。而如何提昇新產品開發績效成為本研究的研究動機及目的。
    本研究採取量化研究方式來進行探索「動態能力」、「技術創新」與「新產品開發績效」之間的關係,並探索「環境不確定性」與「專案工作特性」是否會對「技術創新」與「新產品開發績效」之關係有干擾效果。針對回收的有效樣本154 份資料,進行敘述性統計、信度分析、建構校度分析、相關分析、層級迴歸分析。經實證分析之後,獲致結論如下:
    1. 組織動態能力對技術創新具有正向影響。
    2. 技術創新對新產品開發績效具有正向影響。
    3. 動態能力對新產品開發績效具有正向影響。
    4. 技術創新在動態能力與新產品開發績效之關係具有完全中介效果。
    5. 環境不確定性對技術創新與新產品開發績效之關係具有干擾效果。
    6. 專案工作特性對技術創新與新產品開發績效之關係具有干擾效果。
    最後,依據研究結果,對高科技產業之公司及未來研究提出具體建議,以供參考。
    For adapting to the rapid global environmental change, enterprises should not only focus on the internal core competence but also absorb external information to formulate usable knowledge, further tune up their operation process.
    Facing with high level of environmental uncertainty and intense competition, high-tech firms make
    efforts to engage in product innovation. Most firms conduct project management forthe efficiency of new product development. The main purpose of this study is to realize how to improve the performance of new product development.
    This study employs quantitative research method to examine the relationships between dynamic capability, technological innovation, new product development performance and the moderating effects of environmental uncertainty and project characteristic on the relationships between technological innovation and new product development. The 154 usable samples were retrieved and used for descriptive analysis, reliability analysis, construct validity and regression analysis. The empirical results are as following:
    1. Corporate dynamic capability is positively associated with technological innovation.
    2. Technological innovation is positively associated with new product development performance.
    3. Corporate dynamic capability is positively associated with new product development performance.
    4. Technological innovation has complete mediating effect on the relationship between dynamic capability and new product development performance.
    5. Environmental uncertainty has moderating effect on the relationship between technological innovation and new product development performance.
    6. Project characteristic has moderating effect on the relationship between technological innovation and new product development performance.
    In the final, several suggestions were proposed for the high-tech firms and future research.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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