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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87587

    Title: 雲端協同平臺與新產品開發績效之關聯性研究
    Other Titles: A research of the correlation between cloud collaborative platform and new product performance
    Authors: 張婷雅;Chang, Ting-Ya
    Contributors: 淡江大學企業管理學系碩士班
    Keywords: 雲端協同平台;跨部門整合;顧客關係管理;創新能力;新產品開發績效;cloud collaborative platform;cross department integration;Customer Relationship Management;Innovation ability;new product performance
    Date: 2012
    Issue Date: 2013-04-13 11:27:47 (UTC+8)
    Abstract: 在面臨與日俱增的市場競爭下,企業為求維持生存和競爭優勢,愈來愈依賴創新以提高其競爭力。許多企業面臨被競爭者所取代的威脅,也逐漸意識到新產品的創新是企業進行差異化與領先競爭者的重要途徑,持續不斷地創新將是現今企業取得與維持競爭優勢的不二法門。近年來,雲端技術的出現,可協助企業節省營運成本及提昇企業運作效率,並且可以創造新的獲利空間。透過雲端協同平台,在開發新產品的過程中縮短了資料傳輸的時間,也加快了新產品開發的進度。
    Firms rely on innovations to achieve and sustain competitive advantages in ever-changing markets. Many firms are facing a threat of being replaced by competitors, and realize that innovating new products is an important way to differentiate and get ahead on competitors. So continually innovating is the one and only way for firms to achieve and sustain competitive advantages. Recently, the appearance of cloud computing technique, it can assist firms in reducing operation budget and promoting efficiency, and can make a profit. Through cloud collaborative platform, it can shorten data transmission hours in process of developing new products, and accelerate new products’ rate of progress.
    This study investigated the effect of cloud collaborative platform on new product performance, and further explored the role of the overall process by questionnaire. And this study used data analysis including sample data analysis, descriptive statistic analysis, factor analysis, reliability and validity analysis, correlation analysis, and regression analysis. The results of this study show that:(1)cloud collaborative platform related to new product performance, (2) cloud collaborative platform related to cross department integration, (3) cross department integration related to new product performance, (4) cloud collaborative platform related to innovation ability, (5) innovation ability related to new product performance, (6)customer relationship management has confounding effect between innovation ability and new product performance.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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