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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87563

    Title: 臺灣中小企業雲端顧客關係管理雲端運用
    Other Titles: The research of small-medium enterprises applying cloud computing customer relationship management in Taiwan
    Authors: 江明烜;Chiang, Ming-Hsuan
    Contributors: 淡江大學企業管理學系碩士班
    李月華;Lee, Yueh-Hua
    Keywords: 顧客關係管理;雲端服務;層級分析法;Customer Relationship Management;Cloud Service;Analytic Hierarchy Process
    Date: 2012
    Issue Date: 2013-04-13 11:26:27 (UTC+8)
    Abstract: 近年來許多研究機構認為雲端服務將成為下一個科技趨勢,並

    In recent years, cloud service has become a significant business issue due to its potential
    business opportunities. However, the research and employment of cloud service is still in
    an unclear stage for most of the small and medium-sized enterprises in Taiwan. The most
    companies can only spend lots of money on research instead of completely utilizing cloud
    services in the core of business operation.
    This study attempts to figure out the innovative business models of small and
    medium-sized companies by deeply discussing the benefits brought from cloud service
    and the possible factors which may be considered in its implementation. The tourism
    industry in Taiwan is targeted for this research. Reviewing the extant literature and
    practice, this study develops a new service model with the purpose of enhancing the
    competitiveness of enterprises.
    In the innovative model, there are four influencing dimensions of cloud services for small
    and medium-sized tourist firms, including financial benefits, marketing benefits, risks and
    environmental . The analytic hierarchy process was employed to examine the level of
    relative importance between various factors in the innovative model.
    After conducting analytic hierarchy process, we found that financial benefit is the most
    important factors among four dimensions, followed by marketing benefits, and the least
    important is environment dimension. From the results of overall weight analysis, we
    proposed that reducing the cost of hardware facilities construction and the their
    maintenance costs, understanding consumer preferences, enhancing information security,
    and pricing by quantitative standard should be considered during the implementation of
    could service for the small and medium-sized tourist firms in Taiwan.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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