The purpose of this study is to explore the components of the Taiwan Semiconductor distributors the current situation and the plight and future trends, re-analysis by the type of the marketing mix and strategies of foreign and local distributors to understand their respective marketing strategies and competitive, as well as differences. Through the case study method, analysis of Taiwan''s semiconductor component distributors and foreign companies compared and analyzed. Believe that the results will provide local businesses distributor international distributor is facing the threat of competition, as well as in the electronics industry, rapid technological changes and complex uncertainty environment, provide new mode of operation and programs to help local distributors seek to develop a unique competitive advantage. The findings and conclusions of this study are as follows:
This study found that the semiconductor component distributors are faced with a low gross profit of the situation, because with the high homogeneity of the other agents, the core competitiveness, value-added output, leading to face the crisis of survival. Also found that the difference between local and foreign marketing strategy, but the final goal to improve the value-added capability-oriented and improve gross margins as the goal, continue to move forward.
The semiconductor component distributors to be able to continue growth, must face the reality of environmental challenges, to strengthen the horizontal and vertical modes of cooperation strategies, as well as to meet the needs of customers, value-added output, and through cooperation and strategic alliances to expand the scale of its operations, continued to develop new markets in the international competitive distributors.