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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87539

    Title: 雙占企業綠色定價賽局之研究
    Other Titles: Green pricing analysis in duopoly environment
    Authors: 李鈺風;Lee, Yue-Fong
    Contributors: 淡江大學管理科學學系碩士班
    曹銳勤;Tsaur, Ruey-chyn
    Keywords: 綠色供應鏈;寡占;賽局理論;Cournot均衡;Stackelberg均衡;Green Supply Chain;Duopoly;Game Theory;Cournot Equilibrium;Stackelberg Equilibrium
    Date: 2012
    Issue Date: 2013-04-13 11:23:27 (UTC+8)
    Abstract: 隨著科技發展的進步,許多產品的生產成本降低、產品生產速度快速,廠商為了獲得高獲取利潤,進而生產過多的商品將造成了不必要的浪費。政府為了因應此問題的產生,開始推行政策促進綠色供應鏈發展,並對於製造商、回收商、再製商做了一連串的因應措施。政府制定相關政策時,大多僅對再製品回收物流部分做一連串的補貼措施,往往忽略掉整體產品市場所造成的影響。本研究探討政府在不同競爭市場下,對參與綠色供應鏈成員的最適補貼政策。
    As the advances in technological development, many products’ costs could be reduced and the production speed is fast. Manufacturers producing too many goods in order to obtain high profit, but the result is unnecessary waste. To solve this problem, governments start the implementation of policies to promote the development of green supply chain, and make a series of measures to manufacturers, recyclers, and reproduction. Government to develop policy, to emphasize a series of subsidies in recycling logistics, often ignore the impact of the overall product market. In this study, confering the optimal subsidy policy to green supply chain members on competitive market.
    The view of this study is starting from both sides of the manufacturers and the government point, and the goal is manufacturers gets maximize profits, ans achieve maximum social welfare purposes. government conducts different subsidy policies in response to different market conditions, and proportion of the distribution of subsidies. Research model for a two-stage game model, the two manufacturers have the same outputs , consider the situation of the government and party decision-making interaction in price competition. Depending on the game theory to find the optimal subsidy policy of the government for future reference the relevant subsidy policy. In addition to overall supply chain operations, will add market demand, new product and product evaluation factors, analyzing the impact of these factors that is the green supply chain profit, social welfare, product demand with the manufacturers and government''s consideration.
    This study shows that the government subsidy policy except consider the amount of subsidies, the distribution ratio between the consumer and the manufacturer is more important to the overall green supply chain. The two firms in market competition may also be a single production of new products or re-products that reaching its own profit-maximizing situation. The government must observe the market between the two firms colluded to cause the social welfare thus reducing. Necessary to intervene and control the market.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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