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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87528

    Title: 品質管理與創新投資之成本效益模式發展
    Other Titles: The development of cost/benefit model for quality management and innovation investment
    Authors: 侯景中;Hou, Ching-Chung
    Contributors: 淡江大學管理科學學系碩士班
    Keywords: 品質投資;創新投資;購買意願;營利;成本效益;Quality Investment;Innovation investment;Purchase Intention;Operating income;Cost/benefit
    Date: 2012
    Issue Date: 2013-04-13 11:21:25 (UTC+8)
    Abstract:   本篇論文目的為藉由透過參考各式的文獻,發展出一套可信並能有效預測品質與創新兩大領域的投資之影響的架構,並建立其數學模型。而本篇論文主要將著重於不良率、檢驗能力、開發能力與領導能力四個項目的變化所會造成的後續影響。
    The purpose of this thesis is to develop a structure that can predict the effects of investing in quality and innovation effectively, then construct their mathematical models. In this paper, we focus on the future changes caused by defective rate, inspectability, developmental ability and leadership ability.
    In quality aspect, decreased defective rate and increased inspectability could raise quality perception, then customer complaint can be reduced; in innovation aspect, increased developmental ability and leadership ability could increase an enterprise’s innovation ability. Afterwards, when quality and innovation are combined together, with considering advertising aspect, we could find the effect of word-of-mouth. Then the word-of-mouth will make an impact on purchase intention, market share and customer demand, and finally generate the operating income.
    About the research method and process, we’ll construct a structure; ensure the reliability of this structure by discussing references; set up mathematical models of the combination of each variable in the structure; and discuss the effects on every variable of changes on values of key variables.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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