淡江大學機構典藏:Item 987654321/87525
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 55217/89514 (62%)
造访人次 : 10719087      在线人数 : 21
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87525


    题名: App之功能與品質投資之成本效益模式
    其它题名: Cost and benefit model of function and quality investments about App
    作者: 陳緯;Chen, Wei
    贡献者: 淡江大學管理科學學系碩士班
    李旭華
    关键词: 成本效益模式;品質投資;功能投資;App;Cost and Benefit Model;Function Investment;Quality Investment
    日期: 2012
    上传时间: 2013-04-13 11:20:50 (UTC+8)
    摘要: 科技不斷的進步,智慧型手機與3G網路的普及造就了App的市場,本研究主要是探討以App為例功能投資與品質投資的成本效益模式。藉由分析投資於功能與品質所能產生的預期投資報酬,將投資功能與品質廣泛衡量,並且量化,分析投資於功能與品質所產生之效益關係,用模型提供企業管理者投資決策之助力。App被設計出來,所重視的即是本身的功能,若達到顧客的需求,顧客滿意度與忠誠度則會提升,進而購買意願增加並提升市場佔有率與顧客需求量,相對的企業可利用降低App之Bug率,達到減少顧客抱怨、造就好口碑。
    本研究將降低Bug率與提升功能兩者相結合,所發展出的投資模式為架構,並探討兩者相結合之聯結模式,進而求出投資利潤,以助決策者在功能投資與品質投資之間該如何衡量,以達到公司目標方針。最後舉數值例子分析,用以獲得本研究之投資模式的最適解,並說明其模式在各數值例子下之結果與意義,可作為後續研究與實務應用之參考。
    With the evolution of technologies, smart phone and 3G network were spread widely and created the market of App. This research is to discuss the cost/benefit model of function investment and quality investment in the case of App market. Through analysis the expected investment repay caused by investing in function and quality, we can quantity and measure the effect and benefit generated by the investment, then provide a mathematical model which can assist making investment decisions to entrepreneurs. App is designed to provide its own functions. If it reaches customers’ requirements, customer satisfaction and customer loyalty will rise, then boost the purchase intention, market share and customer demand; in addition, enterprises can achieve the objectives of decreasing customer complaint and making good word-of-mouth level by decreasing the bug rate.
    We develop an investing structure model in the research by combining the adjustment of bug rate and function, then find the investing revenue to help decision makers find an optimal balance between function investment and quality investment to achieve the objectives. Finally, we give examples to find an optimal solution in this investment model, and explain the output and meaning of the examples in each model.
    显示于类别:[管理科學學系暨研究所] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML534检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈