淡江大學機構典藏:Item 987654321/87512
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 62797/95867 (66%)
造访人次 : 3729279      在线人数 : 519
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/87512


    题名: 醫學美容中心服務品質對消費者體驗價值及再購意願的影響 : 以不同世代為調節效果
    其它题名: The study of the relationships among service quality, experiential value, repurchase intention on medical cosmetology clinic customers : the moderating effect of different generations
    作者: 陳泓賓;Chen, Hung-Pin
    贡献者: 淡江大學管理科學學系企業經營碩士在職專班
    廖述賢;吳啟絹;Liao, Shi-Hsien;Wu, Chi-Chuan
    关键词: 服務品質;體驗價值;再購意願;醫學美容中心;結構方程模式;Service Quality;Experiential Value;Repurchase Intention;Medical Cosmetology;Structural equation model
    日期: 2012
    上传时间: 2013-04-13 11:18:36 (UTC+8)
    摘要: 醫療科技蓬勃發展,不但大幅提升人類生活水準,且大量運用在醫學美容的領域,達成人們留住青春的夢想,更跨越了種族、性別及年齡,醫學美容觀念逐漸被廣泛認同。許多文獻及研究證實顧客對於服務品質與體驗價值有密切相關,不但要吸引新的顧客,更重要的是要如何讓顧客能再次消費。
    因此,本研究主要探討服務品質、體驗價值與再購意願之間的關連性,以不同世代做為調節,並以醫學美容中心做為研究母體,回收之有效問卷為350份。本研究透過線性結構化方程式模型將服務品質、體驗價值與再購意願的影響進行實證分析,本研究得到的結論如下:服務品質會透過體驗價值對再購意願有正向且顯著影響,體驗價值具有部份中介效果;經由多群體分析得知,世代在服務品質、體驗價值與再購意願之間具有調節效果;即X世代在服務品質對體驗價值的影響中具有強化效果,而Y世代在體驗價值對再購意願的影響中具有強化效果。
    With the flourishing development of medical technology, it not only improves the standard of living but also applies massively in the field of medical cosmetology. This has accomplished the dream of permanent youth and crossed the limitation of races, gender, and age. Therefore, the concept of medical cosmetology is gradually accepted and identified by the public. Many documents and researches have showcased the intimate relationships between service quality and experiential value. Except the purpose of attracting new customers, the most important part is how to gain the re-purchasing intention.
    Hence, this research is mainly investigating the relations between service quality, experiential value, and re-purchasing intention by studying the attitude of different generations and retrieving 350 valid questionnaires which are based on the medical cosmetology clinic as matrix. Through the structural equation model (SEM), we turn the influences among service quality, experiential value, and the re-purchasing intention into experimental analysis and obtain below conclusions: The service quality will have positive and obvious influence upon re-purchasing intention by the experiential value which plays partial roles of intermediary effect. Through multi-group analysis, we find generation has the moderating effect on the relationships among service quality, experiential value, and re-purchase intention; that is, Generation X has the enhancing effect on the relationship between service quality and experiential value, and Generation Y has the enhancing effect on the relationship between experiential value and re-purchase intention.
    显示于类别:[管理科學學系暨研究所] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML301检视/开启

    在機構典藏中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回馈