D公司於2005年到2009年榮獲Sony Green Partner之殊榮。其企業經營者,長期專注心力於環保議題,於2010年、整合集團旗下之企業資源,建構D公司成為液晶螢幕顯示器的再製造中心,以扮演逆物流活動中的回收者、再製者、配銷者之角色,促使資源有效的回收、再製造、再使用、更進而達成企業獲利之目標。
本研究最終發現,液晶螢幕顯示器的回收再製品之消費者可以透過利益區隔、生活型態進行有效的市場區隔,也同時發現各區隔市場的消費者之人口統計特徵與其他相關特徵。最後本研究做出行銷之相關建議、研究限制、未來研究方向。 The fast growing industrial delvelpment leads to natural resources exploited. Many industries eager to get more natural resources therefore the ideas of recycling, recovering, re-selling and re-using are drew more attention worldwide. This study uses D company as an example that was awarded Sony Green Partner between 2005 and 2009. The chairman of D company has intergrated enterprise resources to build up LCD Display Recover Center in 2010. It has become a collector, recover and distributor among reverse logistic activities in order to explore more benfits and fulfill natural recources conservation. Major finding of the LCD display recovering market in this paper is to identify the segmentations. At the end of the study also provides marketing recommendations, advices and limitations for further study.