There are two main principals of business projects of the chain of hair salons in Taiwan which are wash, cut, perm, dye, hair care and hair styling. Its industrial features are as follow: fashion, hair styling, and educational, diversified enterprise.
This study is through the data collection method involved in other methods of observation and secondary data of induction and deduction, to study Taiwan''s hair innovation management of the chain industry case.
Innovation is the creative formation of specific outcomes or products that can bring new value for the customer to get public recognition. This study take a salon chain store case, analyze the behavior of the hairdressing industry, development and innovation management, found that the case company’s performance in terms of cost-effective, risk assessment and feasibility analysis, showed a positive tend.
In this case, the company''s organizational structure, it is taking into consideration of the internal environment, industry environment, the overall environment, three major environmental elements of focus, summarized the elements of the strategy of competition and strategy formation as a company-specific competitive strategy to create a new value and difference between other enterprises as a reference for the industry in innovation management and follow-up study.