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    Title: 臺灣美髮連鎖企業創新管理之研究
    Other Titles: A study of the business innovation management for the beauty salon chain stores in Taiwan
    台灣美髮連鎖企業創新管理之研究
    Authors: 陳麗容;Chen, Li-Jung
    Contributors: 淡江大學管理科學學系企業經營碩士在職專班
    楊維楨
    Keywords: 美髮產業;創新管理;SWOT分析;Salon industry;innovation management;SWOT Analysis
    Date: 2012
    Issue Date: 2013-04-13 11:13:09 (UTC+8)
    Abstract: 台灣美髮連鎖店的主要營業項目有二:洗、剪、燙、染、護髮與髮型設計,其產業特色:時尚流行、髮型設計、教育意義、多元化與企業化。
    本研究透過資料收集法、參與觀察法及次級資料之歸納演繹等方法,研究台灣美髮連鎖企業個案公司之創新管理。
    創新是將創意形成具體成果或產品,能為顧客帶來新的價值且得到大眾認可。本研究是以某美髮連鎖企業為個案,分析其美髮產業發展及創新管理之行為,發現個案公司之發展績效良好,在成本效益、風險評估與可行性分析方面,均呈正面之趨向。
    在個案公司的組織結構下,考量內部環境、產業環境、總體環境三大環境各要素重點,歸納其策略競爭要素及策略形成,做為公司特定競爭策略,創造出新的價值與其他企業間之差異性,做為業者在創新管理及後續研究之參考。
    There are two main principals of business projects of the chain of hair salons in Taiwan which are wash, cut, perm, dye, hair care and hair styling. Its industrial features are as follow: fashion, hair styling, and educational, diversified enterprise.
    This study is through the data collection method involved in other methods of observation and secondary data of induction and deduction, to study Taiwan''s hair innovation management of the chain industry case.
    Innovation is the creative formation of specific outcomes or products that can bring new value for the customer to get public recognition. This study take a salon chain store case, analyze the behavior of the hairdressing industry, development and innovation management, found that the case company’s performance in terms of cost-effective, risk assessment and feasibility analysis, showed a positive tend.
    In this case, the company''s organizational structure, it is taking into consideration of the internal environment, industry environment, the overall environment, three major environmental elements of focus, summarized the elements of the strategy of competition and strategy formation as a company-specific competitive strategy to create a new value and difference between other enterprises as a reference for the industry in innovation management and follow-up study.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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