English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51931/87076 (60%)
Visitors : 8488776      Online Users : 83
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87481

    Title: 臺灣美髮連鎖企業創新管理之研究
    Other Titles: A study of the business innovation management for the beauty salon chain stores in Taiwan
    Authors: 陳麗容;Chen, Li-Jung
    Contributors: 淡江大學管理科學學系企業經營碩士在職專班
    Keywords: 美髮產業;創新管理;SWOT分析;Salon industry;innovation management;SWOT Analysis
    Date: 2012
    Issue Date: 2013-04-13 11:13:09 (UTC+8)
    Abstract: 台灣美髮連鎖店的主要營業項目有二:洗、剪、燙、染、護髮與髮型設計,其產業特色:時尚流行、髮型設計、教育意義、多元化與企業化。
    There are two main principals of business projects of the chain of hair salons in Taiwan which are wash, cut, perm, dye, hair care and hair styling. Its industrial features are as follow: fashion, hair styling, and educational, diversified enterprise.
    This study is through the data collection method involved in other methods of observation and secondary data of induction and deduction, to study Taiwan''s hair innovation management of the chain industry case.
    Innovation is the creative formation of specific outcomes or products that can bring new value for the customer to get public recognition. This study take a salon chain store case, analyze the behavior of the hairdressing industry, development and innovation management, found that the case company’s performance in terms of cost-effective, risk assessment and feasibility analysis, showed a positive tend.
    In this case, the company''s organizational structure, it is taking into consideration of the internal environment, industry environment, the overall environment, three major environmental elements of focus, summarized the elements of the strategy of competition and strategy formation as a company-specific competitive strategy to create a new value and difference between other enterprises as a reference for the industry in innovation management and follow-up study.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback