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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87323

    Title: 消費體驗與體驗價值影響價值體驗之研究 : 以智慧型手機為例
    Other Titles: A study the impact of consumer experience and experience value to value experience : a case study of smart phone consumers
    Authors: 謝昊哲;Hsieh, Hao-Che
    Contributors: 淡江大學國際企業學系碩士班
    Keywords: 消費體驗;體驗價值;價值體驗;智慧型手機;consumer experience;Experience Value;Value Experience;Smart phone
    Date: 2012
    Issue Date: 2013-04-13 10:57:32 (UTC+8)
    Abstract: 在消費性電子產品日益普及的環境下,體驗超越產品所提供的功能與廠商的服務,成為影響消費者選購產品的重要依據。本研究嘗詴以體驗行銷為理論基礎,並以消費性電子產品中具代表性的智慧型手機為例,檢視消費者在智慧型手機的使用體驗、體驗價值與價值體驗之內涵,並釐清其因果關係。
    本研究目的有三, 一、探討消費體驗對體驗價值之影響 二、探討體驗價值對價值體驗之影響 三、比較消費體驗的重視度與滿意度有無差異
    In recent years, consumer electronics become more and more popular. Experiences surpass the capability of products and the service provided. Experiences become one of the most important factors for consumers to purchase the product.This study base on Consumer Experience and focus on the Smart Phone which standing for the consumer electronics to view the relationships among Consumer Expreience, Experiential Value and Value Experience.
    By analzing the questionnaire, this study will examine how the Consumer Experience affect the Experiential Value, and the relationship between Experiential Value and Value Experience at first. After, this study try to cover what kind of experience will affect the Expiential Value; and what kind of value will influence the Value Experience. Lastly, to find that in the process of using smart phone, if there are differences between the degree of importance and satisfaction.
    This study analyzed data and run the path analysis by using SPSS. This study for three purposes: (1)Examine how Consumer Experience affect Experiential Value. (2)Examine how Experiential Value affect Value Experience. (3)Compare the difference between the degree of importance and satisfaction.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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