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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87313

    Title: 臺灣聚酯纖維產業價格影響因素與競爭策略之研究 : 以A公司為例
    Other Titles: Affect the price factor and competitive strategies analysis of polyester fiber industry in Taiwan : a case study
    台灣聚酯纖維產業價格影響因素與競爭策略之研究 : 以A公司為例
    Authors: 林美媛;Lin, Mei-Yuan
    Contributors: 淡江大學國際商學碩士在職專班
    林江峰;Lin, Chiang-Feng
    Keywords: 聚酯纖維產業;聚酯絲;競爭策略;Polyester Fiber Industry;Competitive Strategies
    Date: 2012
    Issue Date: 2013-04-13 10:57:02 (UTC+8)
    Abstract: 本論文主要是經由聚酯纖維產業的市場和產品發展趨勢,來探討我國聚酯業策略,並就產業分析的觀點來觀察我國聚酯產業在業界面臨的各種問題。
    The industries of polyester in Taiwan have been mired in difficulties, due to much higher labor cost than underdeveloped countries. The research through related theories such as competitive strategies. According to the theory of competitive advantage, our enterprises need to strengthen the competitive by improving product value and making the transition. Therefore enterprises should avoid over-competition. Besides, they need to emphasize the characteristics of polyester and develop the new markets in the other specific fields.
    We analyzed and aimed to discover the competitive strategy. We stared with the industry analysis and followed with a case study. By way of the SWOT, Five Forces and comparison with the same trade with the case company, we are to explore the managerial strategies of the case company, to reason out how to keep the case company’s competitiveness in the global industry.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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