Please use this identifier to cite or link to this item:
|Title: ||車用電路板市場競爭策略之研究 : 以C公司為例|
|Other Titles: ||An analysis of competitive advantage and strategy of automotive printed circuit board market : a case study on company C|
|Authors: ||孫惠君;Sun, Hui-Chun|
林志鴻;賴錦璋;LIN, Jyh Horng;LAI, Chin Chang
|Keywords: ||7S架構;五力模型;PESTEL分析;競爭策略;印刷電路板;7S model;5 Forces Model;PESTEL analysis;Competitive Strategy;Printed Circuit Board|
|Issue Date: ||2013-04-13 10:56:41 (UTC+8)|
This study intends to understand that: In a slow growing mature industry as printed circuit board industry and the threaten of growing material costs, labor costs, decreasing selling price, and the macro environment challenges of dramatically changing market demand, currency, international metal and petrol price after 2008, how a Taiwan headquartered manufacturer responds with automotive field application market segment focusing strategy. Through analyzing public company C operating rigid printed circuit board manufacture, on the key factors formulating its competitive strategy, advantages of practicing automotive field application market, and the future directions of its competitive strategy development, the study also intend to propose a reference for the companies of subjected industry regarding the framework of formulating competitive strategy and the characteristics of automotive field application market. The findings are summarized below:
1.The completed key factors study of internal and external environment under a company’s mission statement is very important when formulating its competitive strategy. Because company C has broke through its operation bottle neck of being a subcontractor by its outstanding quality and service capability, and continually presented comparable high profit result, its experience is worth to be referenced.
2.Following the mission statement and the assessment of internal and external environment conditions that the company C is concerned, the flowchart of the competitive strategy formulation procedure can be formed. Using the best competitive strategy as foundation and the theoretical framework of market segmentation as method, this study concluded that to increase continually the sales revenue share from automotive field application market is the best specific strategy for company C to realize its mission.
3.After summarizing the background supporting the formulation, the execution measures of competitive strategy of company C, and its future automotive field application market segment expending strategy development concerns and potential solutions, this case study is referred to other companies in printed circuit board industry and indicates that based on the purpose of a company’s mission and existing environmental advantages, to select and focus to a specific market segment, is also a good potential competitive strategy.
|Appears in Collections:||[國際企業學系暨研究所] 學位論文|
Files in This Item:
All items in 機構典藏 are protected by copyright, with all rights reserved.