English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51510/86705 (59%)
Visitors : 8257088      Online Users : 105
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87305

    Title: 車用電路板市場競爭策略之研究 : 以C公司為例
    Other Titles: An analysis of competitive advantage and strategy of automotive printed circuit board market : a case study on company C
    Authors: 孫惠君;Sun, Hui-Chun
    Contributors: 淡江大學國際商學碩士在職專班
    林志鴻;賴錦璋;LIN, Jyh Horng;LAI, Chin Chang
    Keywords: 7S架構;五力模型;PESTEL分析;競爭策略;印刷電路板;7S model;5 Forces Model;PESTEL analysis;Competitive Strategy;Printed Circuit Board
    Date: 2012
    Issue Date: 2013-04-13 10:56:41 (UTC+8)
    Abstract: 本研究意欲瞭解在成長趨緩的成熟產業內,面臨材料與勞動成本逐年上漲、既有產品報價卻逐年下降的競爭環境,又遭逢2008年起,終端產品市場需求急遽起伏、金屬與原油價格與匯率大幅波動等挑戰;台灣電路板業者如何以專注車用電路板市場之策略加以因應。透過研究與分析台灣上市硬式印刷電路板製造業者C公司競爭策略形成之要素、車用電路板市場競爭策略執行優勢,以及其未來策略發展方向,本研究亦期藉此提出可供國內電路板業者參考之整體競爭策略形成方法,與適用車用電路板市場之競爭策略。經由本研究之探討,歸納摘要如下:



    This study intends to understand that: In a slow growing mature industry as printed circuit board industry and the threaten of growing material costs, labor costs, decreasing selling price, and the macro environment challenges of dramatically changing market demand, currency, international metal and petrol price after 2008, how a Taiwan headquartered manufacturer responds with automotive field application market segment focusing strategy. Through analyzing public company C operating rigid printed circuit board manufacture, on the key factors formulating its competitive strategy, advantages of practicing automotive field application market, and the future directions of its competitive strategy development, the study also intend to propose a reference for the companies of subjected industry regarding the framework of formulating competitive strategy and the characteristics of automotive field application market. The findings are summarized below:

    1.The completed key factors study of internal and external environment under a company’s mission statement is very important when formulating its competitive strategy. Because company C has broke through its operation bottle neck of being a subcontractor by its outstanding quality and service capability, and continually presented comparable high profit result, its experience is worth to be referenced.

    2.Following the mission statement and the assessment of internal and external environment conditions that the company C is concerned, the flowchart of the competitive strategy formulation procedure can be formed. Using the best competitive strategy as foundation and the theoretical framework of market segmentation as method, this study concluded that to increase continually the sales revenue share from automotive field application market is the best specific strategy for company C to realize its mission.

    3.After summarizing the background supporting the formulation, the execution measures of competitive strategy of company C, and its future automotive field application market segment expending strategy development concerns and potential solutions, this case study is referred to other companies in printed circuit board industry and indicates that based on the purpose of a company’s mission and existing environmental advantages, to select and focus to a specific market segment, is also a good potential competitive strategy.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback