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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87284

    Title: 封裝測試產業之賽局策略分析 : 以P公司為例
    Other Titles: A game theoretic approach of the competitive strategies in the assembly and testing of IC industry : an example from P company
    Authors: 廖千瑋;Liao, Chien-Wei
    Contributors: 淡江大學國際商學碩士在職專班
    Keywords: 封裝測試產業;半導體;PARTS分析;IC industry;Semi-ConductorIndustry;PARTS analysis
    Date: 2012
    Issue Date: 2013-04-13 10:55:42 (UTC+8)
    Abstract: IC封裝測試業務在早期均是附屬於半導體大廠的封裝測試部門,但因半導體發展日趨分工化與專業化,許多IC大廠紛紛將其封測部門切割成立獨立的封裝測試廠,專業的IC封裝測試大廠也就此蘊育而生,專業化的封裝與測試廠提供更有效率與成本更低的封測服務,使IDM廠與晶圓代工廠願意將更多的IC委外封測,IC封裝測試市場益加蓬勃發展,而造就台灣成為擁有世界最大IC封裝測試業務的基地。
    The assembly and testing of IC industry was a department of semiconductor manufacturer in the early years of the semiconductor development history of Taiwan. However, semiconductor industry grows with specialization that more and more assembly and testing of IC department had separate from semiconductor manufacturer which as an independent IC testing company. An independent IC testing company can provide much lower cost service means more competitively which made IDM and OEM outsourcing IC assembly and testing business to those independent IC testing company more. That is the reason why local assembly and testing of IC industry can became the largest IC assembly and testing base of the world.
    The competition in Taiwan’s semiconductor industry is fierce and profits are shrinking gradually. However, we noticed that in the year 2011, one company in the industry in Taiwan was performed strong despite the bankruptcy of one of its clients. Therefore, we use PARTS analysis to iscuss the source of their competitive advantages, and their dealing with the rise of the semiconductor industry in China and South Korea.Finally, we discuss the implications of the changes in the demand of Electronic products.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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