本研究藉由一特定補習教育機構為個案研究探討對象，對個案教育機構 以優質教育達成經營競爭策略進行研究。採用Lin and Pao (2004)提出之策略管理架構，歸納出企業競爭策略形成之重要相關因素，以提供補習教育產業相關參考。本研究採探索性的個案研究法，透過國內外相關文獻探討、初級資料及次級資料的蒐集，經由本研究之探討，歸納結論如下：
In view of the impact of low fertility on remedial education institutes, as well as the expanding popularity of franchise system business model, this research aims to discuss how the industry seeks changes in the management style, in order to make a competitive strategy which not only benefits the industry itself, but also improves its business performances. It analyses whether the original main brand and the franchise brand could be complementary and coexistent, and the achievement of competitive strategy through promotion of quality education.
This research, based on a specific remedial education institution, as a case study, investigates the achievement of competitive strategy through promotion of quality education. It adapts Lin and Pao’s (2004) strategy management framework, the key factors in industrial competitive strategy formation are summed up, and these provide references to the remedial education industry. This research uses the exploratory case study method; through the domestic and foreign literature, primary and secondary data collection, this research concludes the following:
1.Under industrial mission statement, the internal environment, the external industrial environment, and the overall environment are analyzed and evaluated, there the key factors of competitive strategy formation are summed up: “professional teaching team” in the internal environment, “franchise brand advantages” in the external industrial environment, and the “low fertility, diverse needs” in the overall environment. To conclude the three key factors mentioned, competitive strategy of the case study institution achieves their goal of quality education through “maintaining and satisfying existing students.”
2.The mission statement of Institution S is as follows: “To become in the most professional quality education institution.” After analyzing its internal environment, external industrial environment, and the overall environment, the model of key factors for a competitive strategy is summed up. After the institution forms the best competitive strategy, it is appropriate to make the promotion of Whole Child Education its specific strategy.