English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8697199      Online Users : 194
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87248

    Title: 綠色消費行為影響因素之研究 : 以LED照明產品為例
    Other Titles: The study of influence factors on green consumer behavior : an example of LED lighting products
    Authors: 劉卓英;Liu, Cho-Ying
    Contributors: 淡江大學國際商學碩士在職專班
    Keywords: 綠色消費行為;節能減碳;購買態度;購買意願;Green Consumer Behavior;Energy-saving;Purchase attitude;Purchase Intention
    Date: 2012
    Issue Date: 2013-04-13 10:53:25 (UTC+8)
    Abstract: 近幾年來隨著全球的景氣低迷又面臨了歐洲債務問題和日本地震核災,台灣的能源及原物料價格也因此持續高漲。全球也因此投入更多樣的綠色環保、節能計劃與方案,使得消費環保意識抬頭高漲,消費者購買綠色產品之願因而不斷提昇。
    本研究選定以居住大台北地區具消費能力民為受訪對象。並以問卷方式對消費者進行調查。總計發放355份問卷,經過回收整理篩選填答不完整、遺漏或資料有效信度低的無效問卷,實際有效問卷總數300 份,有效回收率84.5%。
    In recent years, the global economy has faced of debt crisis in Europe and earthquake and nuclear disaster in Japan. The price of energy and raw materials continues to raise which causes global investment in more enviromentally friendly product’s with energy saving plans and programs. Therefore consumers will be aware of buying more green energy saving products.

    The previous studies focusd on the green marketing and green product purchasing but fewer researches on LED lighting product for consumer behavior. This study is based on the scholars of -Technology Acceptance Model, TAM” for the green consumer behavior affect factors

    The study adopted a survey research design, which was based on the feedback were of residents in Taipei area. A total of 355 questionnaires were issued and 300 of them were validly returned.

    The collected data were analyzed via Cronbach’s α, ANOVA and regression model which examined for the consumer relation among energy saving and carbon reduction effectiveness, buying attitudes and purchase intention.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback