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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87242

    Title: 臺灣製造業中小企業市場占有率之研究 : 2001-2006年之實證
    Other Titles: A study of smes market share in manufacturing industry : 2001-2006
    台灣製造業中小企業市場占有率之研究 : 2001-2006年之實證
    Authors: 楊智琇;Yang, Chih-Hsiu
    Contributors: 淡江大學產業經濟學系碩士班
    胡名雯;Hu, Ming-Wen
    Keywords: 中小企業;市場占有率;工商普查資料;SMEs;market share;Census Data
    Date: 2012
    Issue Date: 2013-04-13 10:52:57 (UTC+8)
    Abstract: 本研究從產業經濟學的角度檢視近年台灣中小企業的生存環境與經營發展,以了解中小企業在經濟環境與產業結構改變下的市場占有率影響因素,並且探討其市場占有率的變化。本研究用行政院主計處2001年與2006年工商普查資料分別建立迴歸模型,以了解市場占有率的決定因素並作統計分析比較,再從企業家數、雇用員工、企業實際運用資產、生產總額等方面去觀察市場占有率的變化。


    In this study, we use census data from 2001 to 2006 and run the regression model in order to understand the determinants of market share and for statistical analysis, and observe changes in market share from the number of entrepreneurs, the number of employees, actual business use of assets, and the total value of production.

    The results showed that there was a decline of market share in the number of entrepreneurs, the number of employees, gross domestic product, and the actual use of assets from 1991 to 2006. It continues the decline of the SME market share in 2001, which means that the SME market share decline under the pressure of globalization, the change of industrial structure from 2001 to 2006, e-commerce era, the international environmental regulations and the emerging regional economies. But in 2006 the new number of manufacturing SMEs accounts for 96.85% the increase manufactures. Taiwan SMEs have a strong entrepreneurial spirit.
    Taiwan''s manufacturing SMEs are often cooperation with large enterprises. when the higher the percentage of industrial processing revenue on total operating revenue, the higher the SMEs market share; the lower the average age of the industry, the higher SMEs the market share; the higher industry average profit, the higher the market share of SMEs. Because the emerging countries rose, the SMEs begin the new trading way of the triangular trade. It makes the SMEs market share positive effect.
    Taiwan''s manufacturing industry start to look for the opportunities to create its own brand. The results showed that the higher the percentage of industry brand revenues on sales revenues, the lower the SMEs market share. Industry capital intensity and R&D intensity are the entry barriers for SMEs. The higher industry capital intensity, the lower the market share of SMEs; the higher industry R & D intensity, the lower the SMEs market share.
    Appears in Collections:[Graduate Institute & Department of Industrial Economics] Thesis

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