隨著全球化時代的來臨，企業部門與非營利部門之間開始跨界，產生一種新型態的混合組織，也就是社會企業。大誌（The Big Issue Taiwan）雜誌就是其中之一，它透過無家可歸者和短期失業的人們來販售，讓他們有機會透過銷售雜誌給一般公眾來獲取合法的收入。本文研究的是當大誌這麼一家國外的社會企業品牌被引介到台灣之後所帶來的影響與轉變，不只是作為服務對象的遊民群體，還包括了購買雜誌的消費者甚至是其他人在看到這樣的理念與方式後有什麼樣的想法。透過參與觀察與深度訪談，本文發現：從遊民到販售員是一個社會認同建構的過程，大誌提供販售員立即性的回饋、長期性的收入和生活的自主性，讓遊民有機會重返公共空間，在其中佔一席之地。另一方面，藉由販售雜誌的平台，也讓消費者跟遊民有接觸的機會，產生同理心，改變他們對於遊民的印象。 The corporate organization and non-profit organization are used to be thought as two major types of modern organization. However, in the last decade, it emerges a new type of organization which could not be categorized as either corporate or nonprofit organization, but an organization type of in-between. That is the social enterprise. “The Big Issue＂(TBI) magazine is one of the social enterprises and is designed to help the people of homeless by giving the work opportunity and obtaining a survivable income. In this study, it is aimed to study the Big Issue in Taiwan. Research questions include how it was introduced to Taiwan and how it works in the practice and the relationships between the magazine and the homeless people. Result shows that there was a construction of social identity during the interactions between the homeless and the magazine buyers. While the selling of TBI provides the homeless a minimum survivable and a more stable income, it gives them as well as the opportunity to return to the society and the autonomy in their lives. On the other hand, the magazine consumers would probably change their attitude toward the homes people, when the homeless become a “salesman＂ through the selling of TBI.