使用學習管理系統行為意圖之研究 : 以W公司壽險業務人員為例

淡江大學機構典藏 > 教育學院 > 教育科技學系暨研究所 > 學位論文 > Item 987654321/87124

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题名:	使用學習管理系統行為意圖之研究 : 以W公司壽險業務人員為例
其它题名:	A study of employees' intention using corporate learning management system : with an example of W insurance company
作者:	李明真;Lee, Ming-Jean
贡献者:	淡江大學教育科技學系碩士在職專班何俐安
关键词:	計畫行為理論;數位學習;學習管理系統;Theory of planned behavior;E-Learning;Learning Management System
日期:	2012
上传时间:	2013-04-13 10:42:15 (UTC+8)
摘要:	本研究旨在透過計畫行為理論的模式，探討W公司壽險業務人員使用學習網的行為意圖，研究採問卷調查法，共回收有效問卷1,989份。回收數據以獨立樣本t檢定及單因子變異數分析，來檢測不同背景變項（包括：性別、年齡、學歷、年資、職位）之壽險業務人員對使用學習網之行為態度、主觀規範、知覺行為控制，及行為意圖之差異程度；以皮爾森積差相關及逐步迴歸分析，來檢測壽險業務人員對使用學習網之行為態度、主觀規範、知覺行為控制對使用學習網之行為意圖的預測力。研究結果發現： 1、學歷對行為態度及主觀規範有顯著差異性。 2、年資對行為態度、主觀規範、知覺行為控制及行為意圖有顯著差異性。 3、行為信念與結果評價對行為態度有顯著預測力，其中以結果評價有較大預測力。 4、標準信念與順從動機對主觀規範有顯著預測力，其中以標準信念有較大預測力。 5、控制信念與便利性知覺對知覺行為控制有顯著預測力，其中以便利性知覺有較有預測力。 6、行為態度、主觀規範、知覺行為控制對行為意圖有顯著預測力，其中以知覺行為控制有較大預測力。　　未來推動規劃上，首要是強化壽險業務人員對學習網之正向態度及操作，以提升壽險業務人員對學習網之瞭解及熟悉程度；再者建置新人教育專區，提供基礎專業課程，及績優分享，讓新進壽險業務人員能於工作之餘，隨時隨地上網自我充實，更快進入工作狀況；尋求業務主管支持並鼓勵壽險業務人員使用學習網，讓業務主管能透過學習網即時追蹤壽險業務人員之學習狀況，並隨時給予轄下同仁回饋，提升學習網使用率。　　The present study aims to investigate employees’ intention of using a corporate learning management system (LMS) at W Insurance Company. The Theory of Planned Behavior proposed by Ajzen in 1991 was adopted to analyze employees’ behavioral intention. It is a survey research and a questionnaire was used to collect data. A total of 1,989 valid questionnaires were collected and t-test, One-Way ANOVA , Pearson correlation as well as Stepwise Regression Analysis were applied to examine the effect of personal factors (including gender, age, education background, years of work experience, position level) and the predictive power of attitude toward using LMS, subjective norm and perceived behavior control on employees’ intention using LMS. The findings are: 1.Employees’ “education background”has a significant effect on “attitude toward using LMS” and “subjective norm concerning using LMS”. 2.Employees’ “years of work experience”has significant effect on “attitude toward using LMS”, “subjective norm concerning using LMS”, as well as “perceived behavioral control”. 3.“Behavioral belief” and “outcome evaluation” have significant predictive power toward “attitude toward using LMS”. “Outcome evaluation” has the strongest predictive power. 4.“Normative belief” and “motivation to comply” have significant predictive power toward “subjective Norm concerning using LMS”. “Motivation to comply” has the strongest predictive power.. 5.“Control beliefs” and “perceived facilitation” have significant predictive power toward “perceived behavioral control”. “Perceived Facilitation” has the strongest predictive power. 6.“Attitude toward using LMS”, “subjective norm concerning using LMS”, and “perceived behavioral control” have significant predictive power toward employees’ intention of using LMS. “Perceived behavioral control” has the strongest predictive power. 　　Based on the findings, for future diffusion of corporate LMS, the study suggests, first of all, strengthen employees’ positive attitudes toward using LMS as well as their skills of using LMS in order to enhance their understanding and adoption of such system. Futhermore, it is strongly recommended that an online training program is installed to allow employees to log on and learn how to use LMS at the times of their convenience. In addition, seeking management support is crucial so that the management is able to encourage employees to utilize the system as well as track the employees’ leanring records in order to provide construcitive feedback. All of them ultimately result in better utilization of LMS in a corporate setting.
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