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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/87084

    Title: 我國大學院校觀光教育發展及其招生策略之研究
    Other Titles: A study on the development of education for tourism and its strategies of recruiting students in the universities in Taiwan
    Authors: 黃郁婷;Huang, Yu-Ting
    Contributors: 淡江大學教育政策與領導研究所碩士班
    楊瑩;Chan, Ying
    Keywords: 觀光教育發展;招生策略;觀光休憩;The strategies of recruiting students;The development of tourism related education in universities;Tourism
    Date: 2012
    Issue Date: 2013-04-13 10:38:42 (UTC+8)
    Abstract: 本研究主要是採取文件分析法及訪談法進行。訪談對象主要是選取金門大學、中國文化大學、醒吾技術學院、高雄餐旅大學四所案例學校觀光休憩相關系所主管為對象,針對我國大學校院觀光教育之發展及其招生策略進行探討。本研究目的主要如下:

    This study mainly, via adopting the methods of document analysis and interview, aims to explore the development of tourism education in universities in Taiwan and to analyze their methods of recruiting students in these departments. In order to understand the detailed strategies of recruiting students in the tourism related department, four universities, e.g. National Quemoy University, Chinese Culture University, Hsing Wu University and National Kaohsiung University of Hospitality and Tourism, are chosen as samples for this study.
    The main purposes of this study include:
    1. To understand the development of tourism related education in universities in Taiwan.
    2. To explore the crisis faced by the tourism related departments in different types of higher education institutions.
    3. To understand the strategies of recruiting students in the relate departments in the four universities chosen.
    4. Based on the research findings, to propose suggestions to the related bodies for the reference of reform in the future.

    The main conclusions of this study are :
    1. Influenced by the economic development and the expansion of services business, tourism related education are provided not only in the sector of technological universities, but also in the sector of general universities in Taiwan.
    2.The focuses of tourism related education in general universities and technological universities are different, the former put more emphasis on theoretical studies, and the latter, on the field experiences.
    3. There are similarities in the development of the tourism related education among four universities chosen, but each of them has also developed their own characteristics, and
    their own unique strategies of recruiting students.
    4. The decline of birth rate in recent years in Taiwan has resulted in the common difficulties of the recruitment of students in all of the four universities chosen.
    Appears in Collections:[教育政策與領導研究所] 學位論文

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