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    Title: 文化柔性權跟觀光的相互影響 : 以西班牙為例
    Other Titles: The effects of culture on tourism in Spain
    Authors: 盧薇同;LU, Wei-Tung
    Contributors: 淡江大學歐洲研究所碩士班
    卓忠宏;Cho, Chung-Hung
    Keywords: 柔性權力;文化吸引力;觀光政策;西班牙;Soft Power;Attractiveness of culture;Tourism policy;Spain
    Date: 2012
    Issue Date: 2013-04-13 10:37:16 (UTC+8)
    Abstract: 柔性權力的中心思想乃是一種懷柔招安、近悅遠服的能力。能讓別人接受其文化,認同其價值,柔性力量於焉而生。在今日的國際社會,透過柔性訴求發展對外關係乃是21世紀文明國家的新思維及發展方向。文化吸引力是柔性權力中最重要的來源,隨著全球化的廣化及深化,一國之藝術及文化思想等透過網路、電視等媒體傳播變得無遠弗屆。甚至,透過跨國性的文化交流,也能達到傳遞文化思想的功能。而以另一個面向而言,豐富的人文藝術自然能為國家本身的觀光帶來正面的效應及實質上的吸引力。
    由於西班牙位於歐非交接之處的地理位置 ,長久以來歷經羅馬帝國、西哥德王朝、伊斯蘭王朝、天主教王國等不同民族的入侵及多元文化的洗禮,成就了西班牙豐富的藝術和人文,也讓西班牙的文化資產在歐洲具有其獨特性。而西班牙豐富的文化資源性是其主要的觀光競爭力。政府利用文化與觀光的結合,包括以文化遺產、博物館、節慶等作為宣傳觀光的利器,使文化因素成為國際遊客到西班牙觀光的主要旅遊動機。
    本研究發現西班牙獨特的文化背景,造就了其龐大的柔性資源。西班牙以「觀光立國」是歷史發展下必然的趨勢,也是國家增強其影響力的契機。而豐富的文化確實能增益觀光的深度,觀光也必能有效帶動文化的發展,兩者結合將是互蒙其利的雙贏局面。透過觀光確實使西班牙文化散播至海外,使他人對西班牙產生其文化認同感。因此我們可以說西班牙的柔性權力確實透過觀光得以提升。
    Being the ability to attract and co-opt rather than coerce and rather than using force or money as a means of persuasion, Soft Power is the sum of the attractiveness of one state’s culture, identity and value toward other countries and people. Developing external relations by means of Soft Power has become current trend in the modern international communities. From another perspective, the constituent of soft power, such as art or culture, can be the impulsive force and attraction of one state''s tourism industry.

    The Cultural plurality, history and geological location of Spain has made this country''s art and humanities rich and abundant, making it''s cultural assets unique in the Europe. the Spanish government combines its culture and tourism industry, using the cultural heritages, museums and festivals as tools promoting the tourism, and thus letting the culture factor as the primary motive of foreign tourists visiting Spain.

    This study found that Spain''s unique cultural background, creating a huge soft resources. Spain use tourism to support country;''s development is the inevitable trend of historical development,also is the good opportunity to enhance its influence.The rich culture can really gain the depth of sightseeing, tourism will be able to effectively promote the cultural development. The combination of both will be mutual-beneficial win-win situation. Spanish culture through tourism does spread to overseas. Therefore we can say that Spain''s soft power is indeed improved by tourism.
    Appears in Collections:[歐洲研究所] 學位論文

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