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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/86982

    Title: 臺灣面板製造廠商在中國(大陸)的經營模式比較分析 : 以友達光電和奇美電子為例
    Other Titles: Taiwan's TFT-LCD panel manufacturer investment in China : case studies on AUO and CMO
    台灣面板製造廠商在中國(大陸)的經營模式比較分析 : 以友達光電和奇美電子為例
    Authors: 郭瓊元;Kuo, Chiung-Yuan
    Contributors: 淡江大學中國大陸研究所碩士班
    Keywords: 薄膜電晶體顯示器;TFT-LCD;友達光電;奇美電子;面板製造;中國;AUO;TCMO;panel manufacturer;China
    Date: 2012
    Issue Date: 2013-04-13 10:32:59 (UTC+8)
    Abstract: 為研究臺灣及亞洲面板製造業的發展背景及整體產業概況,故本研究將清楚地進行系統化的文獻整理,並整理出現今面板製造產業的發展狀況與市場環境。將針對臺灣光電產業面板製造廠商進入中國大陸市場佈局的方式進行研究,並對本研究中的廠商其背景跟現況作一概略性介紹,再以廠商在產業中跟市場上的營運行為來探討其經營模式。




    To research the development background and the overall industry overview of panel manufacturing in Taiwan and Asia, this research will review literature systematically, and sort out the development situation and market environment of panel manufacturing industry right now. We will concentrate on researching the investment in China’s market by Taiwan''s TFT-LCD panel manufacturer of the Taiwan''s photoelectric industry. Then we will make a brief introduction about background and status of the manufacturers in this research, and investigate the manufacturers business model in industry with market’s trading acts.

    I will use individual analysis in both AUO’s and CMO’s business model in the TFT-LCD market by using both AUO’s and CMO’s companies data as a basis in Taiwan’s photovoltaic industry. And I will compare the effect and direction of their investment and evaluate their impact and give advice.

    After studies we can find out AUO mainly used indirect form of equity investments the local manufacturers in mainland China to investment China’s panel module market. CMO always take third place reinvestment to investment panel manufacturing projects in China, after numerous outside third continuous investment. This third area outside investment, can be said to give full play to the spirit of the transfer price.

    This illustrates that AUO tend to take steady and technology-oriented way of doing business. AUO not only committed to the consolidation of the existing market share, and made a business and profit level, but also pursuit Taiwan''s technology leadership in costs to research and development. On the other hand,CMO continuously use strategic alliances and acquisitions to expand its market landscape and technology after merging domestic producers. CMO take flexible application of third place reinvestment for avoiding policy and investment risks, and then efficient access to the mainland China marketplace, and get a good development.

    As for the Triangular strategic of United States, Japan, and Taiwan manufacturers jointly resisting two panel modules manufacturers in South Korea, it is a helpless result by tripartite. Although United States manufacturers had brand and market, they did not have its own Panel manufacturers as production and supply chain in economies of scale. Japan’s manufacturers had most competitive advantage in the process of Panel technology, but there are problems of production insufficient capacity and small market size. Taiwan’s manufacturers have reached capacity advantage of economies of scale and a certain level of Panel, but there is a lack of brand and the most advanced Panel technology as a key competitive tool. Therefore, the United States, Japan, Taiwan need to collaborate, use their respective advantages to make up a deficiency by the surplus of mutual support, and to fight the ever-strong Panel modules manufacturers in South Korea.
    Appears in Collections:[中國大陸研究所] 學位論文

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