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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/86968

    Title: 中國大陸電子商務交易流程分析 : 以淘寶網為例
    Other Titles: The analysis on transaction process of electronic commerce in Mainland China : the Taobao case
    Authors: 陳勇豪;Chen, Yung-Hao
    Contributors: 淡江大學中國大陸研究所碩士班
    郭建中;Guo, Jian-Jong
    Keywords: 電子商務;阿里巴巴;第三方支付;SWOT分析;e-commerce;Taobao;Alibaba;Third-party payment;SWOT Analysis;淘寶網
    Date: 2013
    Issue Date: 2013-04-13 10:32:08 (UTC+8)
    Abstract: 電子商務有別於傳統商業模式,能突破時間、空間的限制,使消費者可以隨心所欲的購買商品。電子商務主要分為金流、資訊流、物流,三者在交易流程之中的轉換,使商業行為能更加便利、快速,產業規模也越來越大。
    Electronic commerce is quite different from the traditional business model. It has the ability to break through the restrictions of time and space, so consumers can purchase any goods at will. E-commerce is mainly divided into cash flow, information flow, logistics. The conversion of these three elements during the transaction process allows commercial behavior to be more convenient, faster, and greater industrial scale.
    B2C (business to consumer) market had been carved up by at least more than 10 large-scale malls. However the C2C (consumer to consumer) market had been dominated by Taobao alone for owning 90 percent and above of the market .Before 2005, it was eBay who had the lead. The reasons for Taobao''s success of overtaking eBay after only been founded for two year are: 1. The help from the group, Alibaba 2. The free strategy during their early operation 3. Construction of the communication platform between buyers and sellers, 4. Provide a third-party payment platform to speed up transaction process and lower possible risks to the buyers. By November 30, 2012, Taobao`s net revenue had exceeded 1 trillion RMB. As the rate of the online phone shoppers continues to grow, the future revenue is expected to result to a new high.
    The purpose of the third-party payment is to provide buyers and sellers an electronic payment platform to solve the problems of cash flow generated during the transaction. The advantage of the third-party payment are: 1.Buyers and sellers do not have to worry about the reception of goods and payments. 2. The transaction information is only given to the payment agencies, meaning a lesser risk of information leaks 3. The payment range expands from livelihood payment to some of the financial commodities trading, providing a more convenient payment with lower commission rates. The People''s Bank of China announced in June 2010 that "Non-financial institution payment service management approach" will regulate the Chinese domestic third-party payment industry. A third-party payment business needs to take the application approval system to obtain licenses to business and solve chaos in the industry.
    The develop in third party payment industry in Taiwan is slow, although there are the PChome pay even, Kimo easily pay, Europe pay treasure and other companies in this field, but the relevant laws and regulations are not enough. The problems frequently occurred are: 1. Use of third-party payment funds account 2. Credit card payment 3. The light to the possession of third-party payment funds interest. 4. Criminal liabilities. The government needs to put forward solutions to issues related to the development of the industry to ensure a smoother development.
    Appears in Collections:[中國大陸研究所] 學位論文

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