This theses major through analysis of the rise of brand of Zhongxing Telecom Equipment communication products , to explore domestic China brands of mobile phone , through the“Twelve-Five dynamic sectors of national emerging industries of strategic importance”policy , to establish China’s communication industry must accelerate the development of the new generation of information technology industry , the next generation Internet and tri-networks integration. Mainly through the case , to view their policies and measures whether the contents have a positive benefit .
With the advance of the science and technology , the situation is becoming increasingly obvious about globalization and regional cooperation of economy and trade , through the tendency of economy in China , has entered the times of consumer brands .Therefore , to set up and shape the development of national brand strategies have to do with sustainable operation mode.
Zhongxing Telecom Equipment communication company is in the context of the intellectual property rights and competition of global telecom equipment manufacturers , actively put into research , consolidating the patent. Further to establish a good partnership with operators , and make sure demand for research and development , production , sales and other sectors will have a good result . Except that Zhongxing Telecom Equipment communication company expands domestic and foreign market territory, to set up research and development centers , to respond to build information network infrastructure , business development strategy , supervision and management works .
Owing to the market competition has more intense with every passing day , and communication products tend to homogenization , the original advantage is no longer enough to consolidate the brand enterprise .Therefore , the thesis through to evaluate enterprise''s strengths , weaknesses , opportunities and threats in the competitive market . To propose objective advice with a feasible way . To expect to strengthen the company''s own core competitiveness , separating brand identity , and transforming the brand. Through adjust the brand''s advertising and marketing practices , to creat a brand image, to enhance customer brand loyalty and the reflux ratio , to establish a good brand value.