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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/86966

    Title: 中國大陸國產手機品牌崛起 : 以中興通訊為例
    Other Titles: The rice of domestic China brands of mobile phone : the case study of Zhongxing Telecom Equipment communication products
    Authors: 林玹如;Lin, Shyuan-ru
    Contributors: 淡江大學中國大陸研究所碩士班
    李志強;LEE, Chi-keung
    Keywords: 十二五規劃;戰略性新興產業;品牌價值;移動通訊;Key Targets of China's 12th Five-Year Plan;Brand Value;Emerging Industries of Strategic Importance;mobile communication
    Date: 2013
    Issue Date: 2013-04-13 10:32:02 (UTC+8)
    Abstract: 本論文主要以中興通訊之品牌崛起,來探討中國大陸國產手機透過《十二五國家戰略性新興產業發展規劃》等政策,確立了中國大陸通信產業須加快在新一代信息技術產業、下一代互聯網與三網融合等事項發展。主要是希望藉由個案分析的例子,瞭解中國大陸產業是如何藉由品牌的升級與轉型,向外拓展,並檢視其政策與措施內容是否有正面助益。
    This theses major through analysis of the rise of brand of Zhongxing Telecom Equipment communication products , to explore domestic China brands of mobile phone , through the“Twelve-Five dynamic sectors of national emerging industries of strategic importance”policy , to establish China’s communication industry must accelerate the development of the new generation of information technology industry , the next generation Internet and tri-networks integration. Mainly through the case , to view their policies and measures whether the contents have a positive benefit .
    With the advance of the science and technology , the situation is becoming increasingly obvious about globalization and regional cooperation of economy and trade , through the tendency of economy in China , has entered the times of consumer brands .Therefore , to set up and shape the development of national brand strategies have to do with sustainable operation mode.
    Zhongxing Telecom Equipment communication company is in the context of the intellectual property rights and competition of global telecom equipment manufacturers , actively put into research , consolidating the patent. Further to establish a good partnership with operators , and make sure demand for research and development , production , sales and other sectors will have a good result . Except that Zhongxing Telecom Equipment communication company expands domestic and foreign market territory, to set up research and development centers , to respond to build information network infrastructure , business development strategy , supervision and management works .
    Owing to the market competition has more intense with every passing day , and communication products tend to homogenization , the original advantage is no longer enough to consolidate the brand enterprise .Therefore , the thesis through to evaluate enterprise''s strengths , weaknesses , opportunities and threats in the competitive market . To propose objective advice with a feasible way . To expect to strengthen the company''s own core competitiveness , separating brand identity , and transforming the brand. Through adjust the brand''s advertising and marketing practices , to creat a brand image, to enhance customer brand loyalty and the reflux ratio , to establish a good brand value.
    Appears in Collections:[中國大陸研究所] 學位論文

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