English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52359/87459 (60%)
Visitors : 9141768      Online Users : 252
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/86864

    Title: ブランド農業による地域振興
    Other Titles: 以品牌農業振興地方發展
    The study of branding agriculture in Japanese regional agricultural development
    Authors: 許玉浬;Hsu, Yu-Li
    Contributors: 淡江大學亞洲研究所碩士在職專班
    小山直則;Koyama, Naonori
    Keywords: 規模經濟;國內市場效應;向前連鎖效應;向後連鎖效應;Economies of scale;Home market effect;Forward linkage effect;Backward;規模の経済性;自国市場効果;前方連関効果;後方連関効果
    Date: 2013
    Issue Date: 2013-04-13 10:24:22 (UTC+8)
    Abstract: 由於日本鄉村地區的高齡化以及人口流失的速度要比都市來的顯著,因此各個地方政府展開了許多振興地方發展的政策。然而有許多的區域以農業為基礎,因此本論文研究目的是從空間經濟學的觀點探討農業的設立區位,並探討以品牌農業促進地方發展的可能性,進而從研究目的引申出三個問題意識:第一、為什麼需要做品牌農業?第二、面對國內市場效應,農業設立偏遠地區的條件為何?第三、品牌農業對地方帶來何種經濟效益?
    Throughout the country in Japan, a great many of policies were proposed to promote local prosperity in response to aging demographics of rural area and its faster loss rate of population. Among the rural area, many are agricultural society. In this thesis, we investigate the niche for these agricultural countries through the basis of spatial economics and also inspect the possibility using agriculture brand to boost the local prosperity. We focus our investigation on three major issues. The first one is why the agriculture brand is necessary for rustic prosperity. Second, facing the influence of home market effect, what are the conditions required establishing agriculture in remote rural area? Finally, agriculture brand brings what kind of economic benefits for rural area.
    In this thesis, we refer to two actual examples in Japan, “One Village One Product movement (OVOP)” and “highway service area (HSA)”, and examine their economic benefits to remote rural area. The OVOP means that the producers actively sell their goods to consumers; on the contrary the HAS means that the consumers voluntarily come to buy goods. In location theory, both OVOP and HAS have completely different marketing approaches. We can apply forward and backward linkage effect to explain these two marketing approaches. In OVOP, it develops a variety of highly different goods and sells them via common logistics. The resultant industry aggregation and increasing employment are referred to as forward linkage effect. In HAS, on the other hand, consumers voluntarily come to buy local agricultural products, by which the transportation cost is effectively reduced. This refers o backward linkage effect, which elaborates the home market effect (i.e., the business is established near the market).
    Appears in Collections:[Graduate Institute of Asian Studies] Thesis

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback